Cmo - Chief Marketing Officer Firenze

Cmo - Chief Marketing Officer
Firenze
Toscana, Firenze

COMPANY OVERVIEW:

team. blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3. 3 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.

Since October 2024, Kolsquare has become part of team. blue, despite continuing to operate autonomously. Kolsquare offers a crucial next step to help businesses reach new customers and find success online, in line with team. blue's ultimate purpose of helping customers succeed in their digital journeys.

ABOUT KOLSQUARE:

Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K. O. L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances. Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc. ) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5, 000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook and YouTube.

YOUR MISSION AS CHIEF MARKETING OFFICER:

Your mission: build an inbound lead machine on a global scale, and turn Kolsquare into a unique "Top of Mind" MarTech brand, n°1 in the Influencer Marketing industry.

YOUR SCOPE AS CHIEF MARKETING OFFICER:

Reporting to our CEO, you will be part of the Executive Committee and lead the inbound growth of the company. You will drive the overarching online and offline marketing strategy to foster revenue growth and brand affinity across our different products and markets.

Key Results:

Within 3 months you will have:

Developed an in-depth understanding of our products and markets, and identified primary marketing & communication channels and strategies.

Formulated and presented a strategic marketing plan tailored for the next 12 months, ensuring alignment with company goals, and including at the same level product marketing, awareness and performance.

Successfully orchestrated a new country launch in collaboration with Revenues, and a new feature launch in collaboration with Product.

Conducted a performance assessment of the existing team, implemented optimizations and defined hiring plan.

Within 12 months you will have:

Become an expert in our industry, owning the strategic positioning of our brand, products and markets.

Delivered over the strategic plan you built & kept it adjusted over time to reflect changes in our business and ecosystem.

Achieved a measurable increase in web traffic, demo requests, new business, retention and overall revenue.

Established a clear brand identity for Kolsquare and its products.

Achieved a measurable increase in awareness and brand preference on a global scale (focus Europe).

Built a solid team of strong performers, recognized inside and outside the company for the quality and creativity of their work.

Setup & used frameworks proven to work, for new country launches, but also product/feature launches and cross-department collaboration.

On a long term perspective you will have:

Built an inbound lead machine on a global scale.

Built strong product, distribution and communication partnerships on a global scale (Martech companies, Media, Platforms, . . . ).

Turned Kolsquare into a unique "Top of Mind" MarTech brand on a global scale, n°1 in the Influencer Marketing industry.

Established Kolsquare as the leading company for #Influence4Good and for #ResponsibleInfluence.

Deployed at scale your frameworks for launching new countries & products/features.

Achieved a measurable increase in overall inbound revenue, turning Kolsquare into a Unicorn.

Created a unique long-lasting inbound model that will be used as a reference in the Martech industry.

Preferred experience:

10+ years of experience in marketing, preferably with exposure to the B2B and Social Media space.

Experience in building Marketing and Communication Strategies for a SaaS MarTech/Adtech.

Demonstrated ability to think strategically while remaining hands-on.

Demonstrated outstanding interpersonal & communication skills.

Experience in building, leading and inspiring a world-class team.

Proficient understanding of modern marketing channels: Social Media, SEO, Paid, and Community Building.

We are meant to work together if:

You love digital marketing, social media and/or influencer marketing.

You are a passionate person, curious, and you have determination to reach any goal.

You are a doer, you value execution and seize opportunities promptly.

You are a passionate customer advocate.

You are fluent in English, and speak at least 1 another language (ideally French, German or Spanish).

You want more than just a job! Kolsquare is a benefit company, with a general interest ambition that goes beyond our profitability goals: positively impact the world.

You can be based anywhere in Europe. Kolsquare is an "on demand" work from home company, with a head office in Paris, France. You will have access to our coworking network Spaces in 400+ cities in the world, and we will gather physically on a monthly and quarterly basis with other Kolsquarians for great team building events.

Our values at Kolsquare:

Deliver WOW - Be Responsible in your actions - Pursue Growth & Learning - Be passionate and determined - Share your Power, Knowledge & Wealth - Build Authentic relationships.

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Recruitment process:

Interview with Quentin (CEO).

Interview with Caroline (Head of Growth) and Katy (Brand Manager).

Business Case.

Debrief with Quentin.

Interview with 1 to 3 Executive Committee Members.

Reference checks.

Offer.

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