Commercial Engagement Manager Milano

Commercial Engagement Manager
Milano
Lombardia, Milano

Overview:

**Job Purpose

To deliver a seamless and engaging customer experience by supporting the effective implementation of digital campaigns and responding to customer queries that are generated by the campaigns (including reactive virtual or in person meetings with HCPs).

Represent the voice of the country, ensuring local insight and context is incorporated into regionally driven commercial / marketing activities such as brand strategy, tactical planning and campaign development and execution.

**Responsibilities**:

- Reporting into the EMBU Commercial Director

- Support EMEA Marketing Managers and EMBU Digital Manager, in an advisory capacity, to ensure regionally driven brand strategy, tactical planning and campaign development / execution sufficiently meets local requirements and reflects local market context and customer/patient needs (any actual location of strategy/tactics/content required is owned Regionally)

- Maintain an accurate and up to date understanding of local market context and customer/patient needs, including consolidating insights through interaction with Medical Advisors and KAMs

- Support the segmentation of customers to support targeted campaign execution

- Support the implementation and management of centrally produced digital campaigns into the local market, monitoring feedback to ensure successful impact on target customers, accounts and patients where applicable

- Respond to customer queries generated by the campaigns including conducting reactive virtual/phone/in person meetings with HCPs when requested

- Support the roll-out of regionally driven projects and capability building activities

- Provide ad-hoc support to EMBU Marketing Managers/Digital Managers where local language is required (e. g.

reviewing translations)

- Support the delivery of training to EMBU team

- To be aware of Kyowa Kirin Group Code of Conduct and associated policies and procedures and other applicable laws, codes and regulations.

- Comply with the Kyowa Kirin competences, in terms of expected values and behaviours, in addition to Kyowa Kirin´ HR policies, procedures and guidelines.

(Additional local responsibilities may be required by local legislation/regulations and to be included below.

)

Qualifications:

- Degree in life sciences, IT/Digital or marketing preferred

- Marketing/brand management experience in a pharmaceutical context required

- Understanding of the local market dynamics, requirements and customer/patient needs required

- A background in sales or experience of interacting with customers preferred

- Experience of working in an omnichannel / digital marketing environment preferred

- Knowledge of relevant therapeutic areas

**Physical Requirements**: _(travel, lifting, typing, driving, sitting, special requirements around hours etc.

)_

**Key Competencies specific to the role **_(what traits or capabilities must they have in order to succeed, examples include presentation skills, attention to detail, capability to influence and negotiate)_

- Commitment to Life, Integrity, Teamwork and Innovation.

- Excellent interpersonal skills, with the ability to communicate at all levels within internal departments and external agencies.

- Sound time management skills, ensuring that work is produced to agreed deadlines and high standard.

- Good analytical skills able to draw conclusions from data, management information and trends.

- Strong team player, with the ability to manage and prioritise own work and be autonomous.

- Innovative and able to think open and broadly to seize opportunities to enhance customer/patient experience.

- Strong and proven project management skills.

- Strategic networking and collaboration skills.

- Drive for results

- Self-motivation with high degree of initiative

- Problem solving

- Flexibility and personal accountability

- Patient and customer focused