Communication Specialist Italian Market Modena

Communication Specialist Italian Market
Modena
Emilia Romagna, Modena

COMPANY PROFILE:

CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.

Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions.

More information can be found on the corporate website: www.cnhindustrial.com

PRIMARY FUNCTION:

In synergy with the Brand Communication manager, the Brand Communication Specialist is responsible for defining the strategies of the presence of the media.

Through promotion activities, he/she can improve the visibility of the company and increase the number of users in target reached / achieved.

ESSENTIAL RESPONSIBILITIES: Monitor and report competitors' websites and their online behavior, granting consistency across the board to have best in class references;Plan & coordinate photo/video production (for brochures, website, advertising);Create local communication material and new brochures development;Manage the Press Relation External Agency and the Press relation in the major location (define the press releases, organize press events);Gather the information from the web agencies and report on a monthly basis the website analytics related to corporate portals, dedicated product microsite, special project landing pages;Management on ordinary content maintenance of the above websites;Operative support of all European digital marketing activities;Support the BOS (Brochure Ordering System) management and brochures sales control;Work in conjunction with web agencies and ICT partners, granting consistency over the projects;Work in conjunction with the Brand Communication Manager and the Product Marketing team for the creation of material (brochures);Support and coordinate field market when supplying contents. QUALIFICATIONS/REQUIREMENTS: Degree in Marketing / Communication or equivalent experience in marketing areaSoftware packages knowledge (word processing, spreadsheets, graphics, photo manipulation programs etc.

)Presentation skillsFluent EnglishTeam player and problem solverBe a self-starter, assertive and confident, with strong communication and interpersonal skills. Be accurate OTHER INFORMATION:

#J-18808-Ljbffr