Communications & Marketing Manager Lazio

Communications & Marketing Manager
Roma
Lazio, Lazio

VSN is a leading innovator in media management solutions for the broadcast and media industry since 1990.

We're revolutionizing how broadcasters and media companies manage their content through cutting-edge software solutions.

As part of our growth strategy, we've recently expanded our portfolio through Vasloft, our specialized software development arm focusing on custom solutions for media companies.

Additionally, through our Woody initiative, we're pioneering innovative AI-powered solutions that are reshaping content management and distribution in the broadcast industry.

We're seeking a dynamic Communications & Marketing Manager to join our team and drive our marketing initiatives in the broadcast and media technology sector.

This role will be instrumental in enhancing our brand visibility and supporting our customer acquisition goals.

Responsibilities Develop and execute integrated marketing communications strategies across multiple channels (LinkedIn, Google Search, Webinars, Email Marketing, X) Create and manage compelling content for various platforms, including social media, newsletters, blog posts, and video scripts Coordinate webinar programs and digital events to showcase our broadcast solutions Manage email marketing campaigns and newsletters using marketing automation tools Collaborate with the sales team to create effective marketing materials and support lead generation Track and analyze marketing metrics using tools like Google Analytics and HubSpot Support the organization of industry trade shows and events Maintain consistent brand messaging across all communication channels Requirements Required Qualifications: 3-4 years of marketing experience, preferably in B2B technology or broadcast industry Proven track record in digital marketing and content creation Strong understanding of marketing automation tools (HubSpot experience preferred) Excellent written and verbal communication skills in English (additional languages are a plus) Experience with social media management and email marketing campaigns Analytical mindset with experience in marketing metrics and reporting Project management skills with ability to handle multiple initiatives simultaneously Desired Skills: Knowledge of broadcast, media, or technology industry Experience with WordPress and content management systems Familiarity with video production and editing Understanding of SEO principles Experience with webinar organization and execution Benefits What We Offer: Opportunity to work with innovative broadcast technology solutions International work environment Professional growth and development opportunities Collaborative team environment Competitive salary package Flexible working arrangements #J-18808-Ljbffr