Competitive Access & Strategy Manager, Adc, Italy
1.
Primary Objective of Position• This position primary goals are to monitor and anticipate relevant competitioninitiatives to address potential market access opportunities and challenges. • Position will have a critical responsibility in achieving market access andreimbursement for new ADC products (coding, coverage & payment, tenderpositioning). • Position directly reports to market access director and interacting with in countrysenior staff and EMEAP/global market access teams. 2.
Major Accountabilities• Ensures that all activities are performed in compliance with quality systemrequirements. • Analyze competitive products' offering, strategies and initiatives to support fasterand more informed decision making by senior management. • Analyze competitive landscape and implement process and tools to collectinformation generating insights in the light of supporting the definition ofappropriate market access strategies and tender management. • Collaborate with sales, field medical, field access and marketing team to supportpromotional and access activities and communication strategies according to currentand future competition. • Develop appropriate scenario planning to anticipate potential market evolution. • Analyze market access trends / health policy changes and continuously mapreimbursement requirements by payer type for on market products.
Anticipate accessbarriers and cost containment risks. • Collaborate with Market Access Director and other internal functions inUnderstanding, describing and prioritizing most relevant (influential, accessible)market access stakeholders (patient associations, payers, governmental bodies, industry associations, and professional associations and other stakeholders) for localADC organization and business in the light of increasing competition. • Contribute for understanding the specific needs of payers and reimbursementrelatedstakeholders and identify partnering opportunities. • Supporting contracting and tendering opportunities / risk within care groups toposition the ADC portfolio and sustain profitability. • Support tender management by leading "clarification" process directly interactingwith tender office and coordinating internal cross-functional team on this task, • Provide competitive insights to maximize overall local tender and market accessstrategy. • Support Market Access Director for the partnership with global market access toinform product development & pricing based on competitive scenario and localcustomer needs. • Provide inputs for Developing launch plans for new products mapping out localcoding, to coverage and payment requirements. • Collaborate with Market access director for proposing to the senior• Work with all staff levels, interact and collaborate with other team members andinternal functions to foster a success-driven team spirit within the company. 3.
Education• University Degree in science, economics. 4.
Background• At least 5 years of experience performed in pharma / medical device industry, health policy or related functions of payer disease management organizations. • Ability to rationalize multiple information on competitive landscape to developappropriate strategies. • Ability to translate the strategies into actionable and realistic engagement plansto ensure market access of Abbott products, in alignment with brand strategies. • Strategic understanding of the business and ability to connect all relevant informationto generate valuable strategic insights. • Broad knowledge of local tenders and reimbursement pathways. • Ability to develop impactful strategies & action plans to mitigatereimbursement challenges. • Proven leadership and engaging personality able to develop sustainablerelationships with all ADC relevant decision makers. • Abbott Leadership Competencies Critical for Success: Set Vision and Strategy;Drive for Results.
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