Competitive Access & Strategy Manager, Adc, Italy Lazio

Competitive Access & Strategy Manager, Adc, Italy
Roma
Lazio, Lazio

1. Primary Objective of Position • This position's primary goals are to monitor and anticipate relevant competition initiatives to address potential market access opportunities and challenges. • The position will have a critical responsibility in achieving market access and reimbursement for new ADC products (coding, coverage & payment, tender positioning). • The position directly reports to the market access director and interacts with in-country senior staff and EMEAP/global market access teams. 2. Major Accountabilities • Ensure that all activities are performed in compliance with quality system requirements. • Analyze competitive products' offerings, strategies, and initiatives to support faster and more informed decision-making by senior management. • Analyze the competitive landscape and implement processes and tools to collect information, generating insights to support the definition of appropriate market access strategies and tender management. • Collaborate with sales, field medical, field access, and marketing teams to support promotional and access activities and communication strategies according to current and future competition. • Develop appropriate scenario planning to anticipate potential market evolution. • Analyze market access trends/health policy changes and continuously map reimbursement requirements by payer type for on-market products. Anticipate access barriers and cost containment risks. • Collaborate with the Market Access Director and other internal functions to understand, describe, and prioritize the most relevant market access stakeholders (patient associations, payers, governmental bodies, industry associations, and professional associations) for the local ADC organization and business in light of increasing competition. • Contribute to understanding the specific needs of payers and reimbursement-related stakeholders and identify partnering opportunities. • Support contracting and tendering opportunities/risk within care groups to position the ADC portfolio and sustain profitability. • Support tender management by leading the "clarification" process, directly interacting with the tender office and coordinating the internal cross-functional team on this task. • Provide competitive insights to maximize overall local tender and market access strategy. • Support the Market Access Director in the partnership with global market access to inform product development & pricing based on competitive scenarios and local customer needs. • Provide inputs for developing launch plans for new products, mapping out local coding, coverage, and payment requirements. • Collaborate with the Market Access Director for proposals to senior management. • Work with all staff levels, interact and collaborate with other team members and internal functions to foster a success-driven team spirit within the company. 3. Education • University Degree in science or economics. 4. Background • At least 5 years of experience in the pharma/medical device industry, health policy, or related functions of payer disease management organizations. • Ability to rationalize multiple pieces of information on the competitive landscape to develop appropriate strategies. • Ability to translate strategies into actionable and realistic engagement plans to ensure market access for Abbott products, in alignment with brand strategies. • Strategic understanding of the business and ability to connect all relevant information to generate valuable strategic insights. • Broad knowledge of local tenders and reimbursement pathways. • Ability to develop impactful strategies and action plans to mitigate reimbursement challenges. • Proven leadership and engaging personality able to develop sustainable relationships with all ADC relevant decision-makers. • Abbott Leadership Competencies Critical for Success: Set Vision and Strategy; Drive for Results. J-18808-Ljbffr