Competitive Access & Strategy Manager, Adc, Italy
1. Primary Objective of Position
- This position primary goals are to monitor and anticipate relevant competition
initiatives to address potential market access opportunities and challenges.
- Position will have a critical responsibility in achieving market access and
reimbursement for new ADC products (coding, coverage & payment, tender
positioning).
- Position directly reports to market access director and interacting with in country
senior staff and EMEAP/global market access teams.
**2. Major Accountabilities
- Ensures that all activities are performed in compliance with quality system
requirements.
- Analyze competitive products' offering, strategies and initiatives to support faster
and more informed decision making by senior management.
- Analyze competitive landscape and implement process and tools to collect
information generating insights in the light of supporting the definition of
appropriate market access strategies and tender management.
- Collaborate with sales, field medical, field access and marketing team to support
promotional and access activities and communication strategies according to current
and future competition.
- Develop appropriate scenario planning to anticipate potential market evolution.
- Analyze market access trends / health policy changes and continuously map
reimbursement requirements by payer type for on market products. Anticipate access
barriers and cost containment risks.
- Collaborate with Market Access Director and other internal functions in
Understanding, describing and prioritizing most relevant (influential, accessible)
market access stakeholders (patient associations, payers, governmental bodies,
industry associations, and professional associations and other stakeholders) for local
ADC organization and business in the light of increasing competition.
- Contribute for understanding the specific needs of payers and reimbursementrelated
stakeholders and identify partnering opportunities.
- Supporting contracting and tendering opportunities / risk within care groups to
position the ADC portfolio and sustain profitability.
- Support tender management by leading "clarification" process directly interacting
with tender office and coordinating internal cross-functional team on this task,
- Provide competitive insights to maximize overall local tender and market access
strategy.
- Support Market Access Director for the partnership with global market access to
inform product development & pricing based on competitive scenario and local
customer needs.
- Provide inputs for Developing launch plans for new products mapping out local
coding, to coverage and payment requirements.
- Collaborate with Market access director for proposing to the senior
- Work with all staff levels, interact and collaborate with other team members and
internal functions to foster a success-driven team spirit within the company.
**3. Education
- University Degree in science, economics.
**4. Background
- At least 5 years of experience performed in pharma / medical device industry,
health policy or related functions of payer disease management organizations.
- Ability to rationalize multiple information on competitive landscape to develop
appropriate strategies.
- Ability to translate the strategies into actionable and realistic engagement plans
to ensure market access of Abbott products, in alignment with brand strategies.
- Strategic understanding of the business and ability to connect all relevant information
to generate valuable strategic insights.
- Broad knowledge of local tenders and reimbursement pathways.
- Ability to develop impactful strategies & action plans to mitigate
reimbursement challenges.
- Proven leadership and engaging personality able to develop sustainable
relationships with all ADC relevant decision makers.
- Abbott Leadership Competencies Critical for Success: Set Vision and Strategy;
Drive for Results.
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