Consumer & Market Insights Lead Milano

Consumer & Market Insights Lead
Milano
Lombardia, Milano

In Opella (Sanofi CHC), abbiamo una missione ben precisa: lavoriamo con passione, ogni giorno, per aiutare le persone a stare meglio, sollevandole dai piccoli problemi che si possono manifestare ogni giorno. Tutto ciò che facciamo è incentrato sulle persone – i nostri consumatori, i nostri clienti, i farmacisti, e i nostri dipendenti – in tutto il mondo. Integriamo la sostenibilità nella nostra missione aziendale e operiamo responsabilmente dal punto di vista sociale e ambientale. Stiamo costruendo dei "love brand", che toccano 1 miliardo di consumatori in tutto il mondo e che hanno l'opportunità di migliorare la vita delle persone in diversi ambiti: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness e Cough, Cold & Flu. Il nostro obiettivo è di diventare la miglior azienda Fast Moving Consumer Health nel mondo e per il mondo, e per questo vogliamo creare un ambiente di lavoro dove le persone possano svilupparsi, crescere e dare il meglio di sé stesse. JOB PURPOSE Influence the business strategic roadmap and raise consumer centricity throughout the zone organization in accordance with FMCH vision of Opella organisation. Lead all CMI research activities (primary/secondary) for Italy. KEY RESULTS / ACCOUNTABILITIES Influence the business strategic roadmap of the country/zone Support business to identify the sources of growth and propose directions for new opportunities. Drive consumer connections for insight generation. Drive the integration of insights into business strategies and tactics. In partnership with Growth Performance Hub, hardwire insights & opportunities based on Opella's performance vs market, market/segment/channel growth. Define the country/zone Consumer and Market Insights roadmap Ensure alignment with the strategic business objectives of Italy Growth Model. Identify knowledge gaps and propose market research plans to address. Work closely with Global category CMI Leads to ensure compliance of all CMI activities concerning Global brands. Inspire and excite the business teams by leveraging new techniques and approaches to develop unique insights that represent the voice of consumer. Contribute actively to Best in Class CMI Zone to global: share & reapply of best work, be an ambassador for the local consumers and enable global teams to develop winning brands & innovation for the country/region. Local to local: within the zone raise the bar of CMI excellence by fostering a share & reapply and continuous learning culture. Global to zone: influence/lead development & lead roll-out of global capabilities at local level. Drive consumer centricity in the day to day. Build strong partnerships & community with all CMI leads within the region and CMI global leader. Establish close working relationships with the Global Shopper CMI lead, Global CXI Lead and relevant Global Category CMI team members and the global CMI community in general. Build strong relationships with key external partners (primary and secondary research agencies) to ensure excellent project delivery (on time and in budget). Ensure timely and compliant execution of PV requirements in CMI processes (itracker, PO, etc). KEY WORKING RELATIONSHIPS INTERNAL Cross Functional Collaboration with: Local, Global and Regional Category and Brand leads. Media, Digital, HCP & Shopper. Zone Growth Performance Hub team. Customer Hub Team & Science Hub Team. EXTERNAL Would be expected to be involved with: Market Research Agencies. Advertising and Media Agencies. Key opinion leaders. Pharmacists & Doctors. REQUIREMENTS OF THE ROLE Experience 8-10 years' experience working in market research. Proven success in identifying and sharing consumer and shopper insights. Previous experience in FMCG and/or selfcare industries are a plus. Working knowledge of Secondary Data Sources used in CHC i. e. IQVIA, Nicholas Hall, Ipsos. Measurement experience is a plus. Digital campaign measurement or Marketing mix models. Competencies Exceptional leadership – skills to envision, engage, enable, and execute. Autonomy, strong presence & inspirational ability. Excellent communication skills, both written and verbal. Strategic, integrative and analytical thinking. Strong collaboration and influence skills up-down-across organizations and cultures/geographies. Ability to balance long-term strategic priorities with short-term business needs. Creativity and problem-solving. Strong flexibility to adapt to constantly changing business environment. Languages Italian native. Fluent in English. Qualification Degree in Business or related field. Pursue progress, discover extraordinary. Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com J-18808-Ljbffr