Consumer & Market Insights Lead Lazio

Consumer & Market Insights Lead
Roma
Lazio, Lazio

JOB PURPOSEInfluence the business strategic roadmap and raise consumer centricity throughout the zone organization in accordance with FMCH vision of Opella organisation.

Lead all CMI research activities (primary/secondary) for Italy. KEY RESULTS / ACCOUNTABILITIESInfluence the business strategic roadmap of the country/zoneSupport business to identify the sources of growth and propose directions for new opportunities. Drive consumer connections for insight generationDrive the integration of insights into business strategies and tacticsIn partnership with Growth Performance Hub, hardwire insights & opportunities based on Opella's performance vs market, market/segment/channel growth. Define the country/zone Consumer and Market Insights roadmapEnsure alignment with the strategic business objectives of Italy Growth Model. Identify knowledge gaps and propose market research plans to address. Work closely with Global category CMI Leads to ensure compliance of all CMI activities concerning Global brands. Inspire and excite the business teams by leveraging new techniques and approaches to develop unique insights that represent the voice of consumer. Contribute actively to Best in Class CMIZone to global: share & reapply of best work, be an ambassador for the local consumers and enable global teams to develop winning brands & innovation for the country/region. Local to local: within the zone raise the bar of CMI excellence by fostering a share & reapply and continuous learning culture. Global to zone: influence/lead development & lead roll-out of global capabilities at local levelDrive consumer centricity in the day to dayBuild strong partnerships & community with all CMI leads within the region and CMI global leader. Establish close working relationships with the Global Shopper CMI lead, Global CXI Lead and relevant Global Category CMI team members and the global CMI community in general. Build strong relationships with key external partners (primary and secondary research agencies) to ensure excellent project delivery (on time and in budget). Ensure timely and compliant execution of PV requirements in CMI processes (itracker, PO, etc)KEY WORKING RELATIONSHIPSINTERNALCross Functional Collaboration with:Local, Global and Regional Category and Brand leadsMedia, Digital, HCP & ShopperZone Growth Performance Hub teamCustomer Hub Team & Science Hub TeamEXTERNALWould be expected to be involved with:

Market Research AgenciesAdvertising and Media AgenciesKey opinion leadersPharmacists & DoctorsREQUIREMENTS OF THE ROLEExperience8-10 years' experience working in market researchProven success in identifying and sharing consumer and shopper insightsPrevious experience in FMCG and/or selfcare industries are a plus

Working knowledge of Secondary Data Sources used in CHC i. e.

IQVIA, Nicholas Hall, IpsosMeasurement experience is a plus.

Digital campaign measurement or Marketing mix models. CompetenciesExceptional leadership – skills to envision, engage, enable, and executeAutonomy, strong presence & inspirational abilityExcellent communication skills, both written and verbalStrategic, integrative and analytical thinkingStrong collaboration and influence skills up-down-across organizations and cultures/geographiesAbility to balance long-term strategic priorities with short-term business needsCreativity and problem-solvingStrong flexibility to adapt to constantly changing business environmentLanguagesItalian nativeFluent in EnglishQualificationDegree in Business or related fieldPursue progress, discover extraordinaryBetter is out there.

Better medications, better outcomes, better science.

But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen.

So, let's be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!SummaryLocation: MilanoType: Full time