Consumer Marketing Coordinator Mac Milano

Consumer Marketing Coordinator Mac
Milano
Lombardia, Milano

The role of Consumer Marketing Coordinator is supporting Consumer Marketing Manager in different activities.

He/She ensuring that MAC Consumer Message is aligned and clear in all Consumer Touch Points, supporting the definition of Consumer/Communication 360°: mapping and understanding the consumer journey and defining an adequate marketing plan integrating all media channels.

Otherwise, the role ensuring that Advertising & Promotion mix optimization supporting the marketing strategy.

Key Performance Areas & Description

**CONSUMER MANAGEMENT

- Builds the 360° marketing plan for the brand and defines KPIs in coordination with Product Marketing, Trade Marketing and Corporate Digital Teams

- Profiles consumers, adapting global guidelines to local reality

- Defines the Consumer Journey according to the profiled targets

- Defines the advertising and distribution mix

- Adapts the marketing plan according to sales performance, trends, competitors and social media metrics

- Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness

- Defines and presents regional marketing plans, ensuring their effective implementation

- Shares new ideas and challenges in cross brand meetings

- Regularly connects with consumers, looking for data and insights (e. g.

Focus Groups, Surveys )

**MARKETING STRATEGY SUPPORT

- Supports Consumer Marketing Manager in building local launch plans

- Support 360° for activities campaigns related (event Management, timing of campaigns and tracking)

**Qualifications

- Degree in Marketing or equivalent

- 2+ years Marketing experience in a retail / cosmetics / luxury goods or FMCG arena

- Fluent English

- Strong strategic accountability in marketing

- Personality: willingness to lead, test, learn and great attention to details

- Ability to lead a project with great attention to structure rather than creativity

- Excellent use Excel e Power Point

**Job**: Marketing

**Primary Location**: IT-25-Milan

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2213192

This job advertising is addressed to both sexes based on law 903/77 and 125/91, and addressed to people of any age and nationality based on legislative decree N°215/03 and 216/03.