Consumer Value Creation Specialist Milano

Consumer Value Creation Specialist
Milano
Lombardia, Milano

At Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we're looking for a **Consumer Value Creation Specialist **in **Milan** to contribute to our proud legacy and help shape our vibrant future.

**What makes you, makes Zegna

The legacy of Zegna would not exist if it weren't for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.

**BASIC PURPOSE OF THE JOB

Drive the respective region, providing the necessary insight to propel constant improvement of the Consumer Journey and support to reach the CVM yearly targets.

**What makes up your day

Step into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.

In this role, you will:

- Daily alignment with markets (Local CVM+Retail+Merch) to cover reporting on:

- Consumers and sales performance vs. targets focusing on core KPIs: Outreach Sales, NPS, Zegna Friends, Consumer Activations

- Database Health: general KPIs covering customer codification, reach, information maintenance, and qualitative data gathering, profile merge status

- Contact Strategy performance: one-to-one communication, newsletters, lookbooks, after-sale follow up, service campaigns, consumer segment activations

- Consumer Portfolio Status: assignment and reassignment rate, calibration score, engagement rate

- Ad hoc reporting and analyses inclusive of product and customer behavior analysis:

- Product performance at a customer segment level to identify opportunities and minimize risks

- Customer Journey touchpoints, timelines, and patterns leading to initiative creation, selling flow adjustments, offer adaptation, etc.

- Store closure and CA turnover / transfer transition success rates around customer retention

- Marketing and event list creation, deployment, and monitoring in line with the seasonal contact strategy

- Database ownership in collaboration with markets to create initiatives for both data gathering and cleaning as necessary

- Drive adoption and business benefits through day-to-day support to local CVM

Overall, work together with local CVM team on reporting and planning taking a proactive and results-oriented approach

**What makes you, makes our team

When you join Zegna, you join a team, working together to shape the future of our company. For this role, we're looking for someone with:

- 1/2 years experience in a similar role

- Fluent English, other languages a plus

- Strategic mindset, organizational and interpersonal skills

- Analytical skills

- Great communicator to drive CVM with markets

- Ability to work in team and fast-paced environment

- High flexibility and reactivity

**What makes you, makes our legacy

Ermenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world's finest têxtiles. Zegna has since expanded to ready-to-wear, becoming one of Italy's most successful family companies and a global luxury lifestyle brand.

Through our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6, 500 employees worldwide, our success is inspired by our founder's pioneering spirit and shaped by the expertise and integrity of every individual at Zegna.