Content & Seo Copywriter Lazio

Content & Seo Copywriter
Roma
Lazio, Lazio

Gamdom is home to thousands of betting options for both sports and casino players to wager on.

Since 2016, we have been steadily growing to provide more than just casino games and sports betting events to enjoy; With us, you can enjoy unique bonuses and earn massive rewards simultaneously.

Discover all the rewarding features Gamdom can offer you below.

The Content & SEO Copywriter will create high-quality, engaging, and rankable content that supports organic growth and enhances the brand's voice across multiple channels and departments, including VIP, Acquisitions, Affiliates, and Player Support.

This role requires a strong understanding of SEO principles, excellent writing skills, and the ability to produce diverse content such as keyword-optimized blog posts, promotional materials, game reviews, and external communications.

The ideal candidate will collaborate with cross-functional teams to align content with marketing goals and leverage SEO strategies to improve site performance and user engagement.

Key Responsibilities: SEO Content Creation Develop content-rich, rankable onsite copy, including keyword-optimized blog posts and static pages.

Conduct keyword research to identify opportunities for new content creation and prepare competitor and keyword research reports.

Write and update game reviews for new and existing slot games.

Collaborate with the SEO team to refresh or eliminate outdated content, reducing page cannibalization.

Implement effective internal linking strategies to enhance site architecture and SEO performance.

Stay updated on SEO trends and algorithm updates to continuously refine content strategies.

Content Marketing Write and edit polished, persuasive content for various departments, including VIP, Acquisitions, Affiliates, and Player Support.

Collaborate with the CRM team to craft compelling campaign emails and promotional pages.

Assist the Player Support team with creating and updating help articles and managing the internal wiki.

Generate engaging social media content in coordination with the social media team.

Create external content, such as Trustpilot reviews, to improve the company's online reputation.

Revamp and refresh existing onsite copy to ensure alignment with brand voice and current marketing strategies.

Explore opportunities for video integration and scriptwriting in future projects.

Strategic Collaboration & Reporting Work with other departments to ensure content aligns with overall marketing goals and brand voice.

Prepare competitor analyses, keyword research, and other performance reports to guide content strategies.

Stay current with industry trends and leverage insights to improve content quality and effectiveness.

Essential Skills: Strong understanding of SEO best practices, including keyword research, on-page optimization, and content architecture.

Excellent writing and editing skills with the ability to adapt tone and style for different audiences and purposes.

Proficiency with content management systems (CMS) and SEO tools such as Google Analytics, Ahrefs, or SEMrush.

Ability to structure content for readability, rankability, and audience engagement.

Strong collaboration skills, with the ability to manage multiple projects and work with cross-functional teams.

Attention to detail and a proven ability to meet deadlines while maintaining high-quality output.