Content Creation & Social Media Strategist Milano

Content Creation & Social Media Strategist
Milano
Lombardia, Milano

Are you willing to become our content hero?

Are you passionate about beauty and everything around it? Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus.

We are an innovative and fast-growing startup that wants to revolutionize the shaving and body-care industry and that loves to break today's standards.

We are looking for a Content Creation & Social Media Strategist to grow our organic audience and engagement, taking our social presence to the next level.

In this role, you will manage all organic channels and content creation activities (especially on Instagram and TikTok), developing the editorial plan and promoting social initiatives that will fuel our revolution.

You are a first adopter on social media, you don't fear showcasing yourself to our community (through reels, TT and IG stories), you have a POV on what is happening on social platforms, you know what kind of content works better and how to authentically participate in digital conversations.

Important Information: Full-time positionHybrid working arrangement with regular presence required in our Milan office (2/3 days per week)Fluent Italian & English requiredMinimum 1 year of experience in a similar roleBackground in content creation and social media Tasks Content Creation & Strategy Drive our social content strategy on Instagram and TikTok, developing engaging videos, content, and copyIdentify emerging trends and craft bold content that captures our audience's attentionCreate, edit and optimize video content for performance marketing channelsOwn the entire content process from brainstorming to publishing and performance analysisContribute to the editorial plan and adapt content based on performance metrics and social trendsEnsure all content aligns with Fler's tone of voice and values Growth & Analytics Promote and execute community growth and engagement strategiesTrack and analyze channel performance to develop new strategic approachesMonitor competitors and identify opportunities in the marketLeverage data to uncover actionable insights and refine strategies for maximum impactDrive testing and learning initiatives essential for continuous growth Collaborations & Campaign Management Coordinate influencer campaigns and seeding activitiesBuild and maintain relationships with content creators and ambassadorsPartner with creative teams to ensure high-quality execution of content requestsPrioritize initiatives with the greatest potential impact Requirements Required Qualifications & Experience Bachelor's degree in Communication, Marketing or other related fieldsMinimum 1 year of experience in social media management and content creationIn-depth knowledge and understanding of the social media landscape, trends, and Instagram and TikTok platformsExcellent verbal and written communication skills in both Italian & English Professional Skills & Mindset Strong analytical and problem-solving abilitiesExcellent storytelling and content creation skillsAbility to work independently and deliver results within tight deadlinesDetail-oriented approach with a focus on quality and precisionData-driven mindset with the ability to translate insights into actionable strategies Personal Qualities Natural curiosity and passion for the beauty industry and social media trendsAmbitious and drivenStrong sense of ownership and responsibility for your workTeam player who supports the best ideasReliable, honest, and transparent in all communicationsProactive self-starter comfortable with fast-paced environmentsResilient and adaptable in facing challenges Cultural Fit An advocate and ambassador for Fler's core valuesEmbraces a culture of continuous improvement and learningThrives in a demanding, high-performance environmentValues open dialogue and constructive feedbackEager to contribute to a growing brand and make a significant impact Benefits Why you should join us Our philosophy is simple: we dream big, move fast and enhance each other's talents.

As a brand, we are only as strong as the people who surround us.

You will play an extremely important role in taking the brand to the next levelYou will be joining an incredible company and team at a very early stage where everything you do will have a huge impactOur brand answers unmet consumer needs, but our company is a place of inclusion and innovation Before you apply Fler is a high-performance environment: we're extremely ambitious and we ask a lot of ourselves and one another.

If you're excited by the role and ready to give it your all, we encourage you to apply.

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