Content Marketing Specialist Caserta

Content Marketing Specialist
Caserta
Campania, Caserta

Bhblasted** is a forward-thinking benefit corporation in the tech and digital sector, headquartered in Caserta.

Guided by innovation and a solid commitment to environmental, social, and civil responsibility, these values shape every choice and activity within our group.

Our business units specialize in media and performance advertising management, advanced e-commerce solutions, and the production of just-in-time and made-to-order apparel.

To continue driving our mission forward, we are looking for a **Content Marketing Specialist** to join our team.

**WHAT WE'D LIKE YOU TO TAKE CARE OF

- ** Development of content marketing strategies**:collaborate with the team to define the editorial plan and content strategies aligned with business needs, KPIs, and marketing objectives;

- ** Content Personalization and Lead Nurturing**:develop original, creative, and relevant content for different audience segments and stages of the sales funnel, particularly for lead nurturing.

Produce visual content (in collaboration with the design team) such as infographics, memes, interactive posts, and other creative assets;

- ** SEO and Optimization**:optimize on-page and off-page content according to SEO best practices to increase organic traffic.

Conduct regular SEO audits of existing content and suggest changes to improve its ranking on search engines;

- ** Content Governance and Brand Voice**:ensure that all content is aligned with the brand's voice, values, and image.

Define clear editorial guidelines and oversee the quality of content created by other team members, ensuring consistency and high standards;

- ** Collaboration with the cross-functional team**:work closely with the product, sales, and customer care teams to gather valuable insights and create content that addresses customer FAQs, market needs, and key brand messages;

- ** Analysis and Reporting**:monitor content performance through analytics, measuring metrics such as traffic, conversions, engagement rate, and lead generation.

Use data to optimize content strategies, adapting them to emerging audience needs and market trends.

**WHAT WE WISH YOU'D BRING WITH

- Degree in Marketing, Economics, Communication, or related fields;

- At least 3 years of experience in a similar role, preferably in digital sector companies;

- Experience or a desire to join a rapidly evolving and scaling organization;

- Business proficiency in English (B2/C1);

- Excellent verbal and written communication skills;

- Ability to work independently as well as collaboratively in a team;

- Exceptional organizational and time management skills;

- A mindset that is both analytical and creative, with a solution-oriented approach.

**NICE TO HAVE

- Previous experience in large-scale project management.

- International work experience.

- Experience working in fast-paced, growth-oriented environments.

**WHAT WE WOULD LIKE TO OFFER YOU

- Join an innovative team during an exciting growth phase: be part of a Made-in-Italy success story.

- Opportunities for rapid growth within your role and beyond, supported by career progression and internal rotation programs.

- Independence and autonomy to shape your work and propose impactful changes. .

- Gross salary range: in line with experience

- Benefit Portfolio - choose what suits you best!

- Hybrid working model.

- An innovative office in the heart of Caserta.

- Regular team events and office snacks.

- State-of-the-art hardware and software to help you work your magic!gic!

**D, E&I STATEMENT

**ESG STATEMENT

We are committed to minimising our environmental impact and promoting positive social change.

Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint.

At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our **career page**.