Content Specialist
The Content Specialist is a communications professional with strong persuasive writing skills responsible for creating engaging content in collaboration with team leads and contributing to content development strategies that will lift UNB's reputation and tell our story across a variety of platforms.
**Position summary**:
- Tell compelling stories of UNB through effective use of writing and visuals.
- Support the development of written materials for various university-wide projects or initiatives including, but not limited to news releases, speeches, web copy, talking points, scripts, sponsored content, and various promotional materials.
- Collaborate with team leads to develop and generate ideas, adapt, and rework content for various forms of collateral.
- Fact-check, interview sources, and analyze information prior to publication.
- Develop and deliver communication plans that achieve measurable objectives and position UNB positively.
- Provide communications counsel to UNB leaders and colleagues.
- Other related duties as assigned.
**Requirements/Skills**:
- University degree, preferable in communications, public relations or related discipline or an acceptable combination of education and experience.
- Minimum of 3 years' professional experience in a communications, public relations, or media relations role.
- Excellent storyteller and superior writer with excellent editorial, proofreading and verbal communications skills.
- Experience in writing, copy editing and preparing presentation materials.
- Experience in reviewing, editing, fact-checking, and proofreading according to CP style guidelines.
- Proven ability to develop, implement, execute, and measure strategic communications plans.
- Detail-oriented with good organizational skills, highly motivated, and self-directed with the ability to switch between a range of topics to advance multiple concurrent projects.
- Ability to work independently, as well as part of a professional team.
- Ability to make complex content easier for others to understand.
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