Content Specialist
AW LAB is part of Bata Group as a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.
With more than 270 shops in Italy, Spain and Portugal AW LAB is a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style.
Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group, world leader in the footwear industry, with over 5, 000 stores in more than 100 countries.
AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them.
The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.
**Posizione**:
**MAIN ACTIVITIES**:
- Catalog and content management
- PLP sorting
- PDP pictures and description
- PDP/PLP visual merchandise
- Bundling and product sets creation
- UX and CRO improvements on the web through:
- HP visibility in main and secondary banner (position and content optimization)
- Navigation tree visibility
- Search engine and keywords optimization
- SEO optimizations
- Tagging and search optimization
- Project Management (i. e.
new features implementation)
- Performing competitors analysis
**Requisiti**:
- Fluent English
- Frontend development
- Backend
- Knowledge of the market and the consumer target
- Analytic competencies
- Competent in Microsoft Office and well skilled on Excel
- Team Player
- Result Orientation
- Planning & Problem Solving
**Altre informazioni**:
**WORK LOCATION**:
- Limena (PD)
- Possibility of working in Smart Working for part of the week after an initial on-site training period
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