Content Strategist Lazio

Content Strategist
Roma
Lazio, Lazio

_Mashfrog Group is an integrated network of companies specializing in different areas of the digital business. _

- We were born with a single mission: to go beyond technological and communication paradigms to create innovative and disruptive business models. _

- Work in Mashfrog is the easiest way to found out today what will become the business of tomorrow and it means relying on a group of _**_370+ Professionals_**_ with experiences in different industries of reference. _

**About the role**:

You will join the Communication Area working daily with multidisciplinary teams of editors, copy, startegist, analyst, designer and video maker.

You will be involved in communication projects for the brands for which we work, dealing in particular with the production of content in different formats (text, graphics, infographics, video) for the different digital communication channels, internal and external.

Thanks to your skills you will also be actively involved in the creation of video scripts, storyboards and visual storytelling products in close collaboration with our video production and graphic design teams.

The communication "made in Mashfrog" is made of identification with customers, to know in depth industry and products, vision and stakeholders so as to tell them in the most effective way to their targets.

And it is driven by a process of continuous improvment that leads to the improvement of the professionalism of the individual components of the Area and the search for new formats, creativity and strategies.

**Responsibilities**:

- Design and implementation of Content strategy multichannel (web, social media, internal comm. , Dooh) and omnichannel;

- Design and definition of integrated and vertical publishing plans;

- Realization of reputation analysis, benchmark and digital communication performance;

- Support to the realization of creative concepts for communication campaigns;

- Web and social content production support (news, stories, brand content, long form, interviews).

**Requirements**:

- At least 5 years of experience in the role on corporate and/or commercial digital communication projects;

- Experience in the professional use of Facebook, Instagram, Twitter, Linkedin;

- Experience in web and social analysis tools;

- Basic skills in digital marketing;

- Degree in marketing and/or communication or related fields;

- Good knowledge of the English language: in-depth comprehension, conversation skills with native speakers and writing skills functional to operation and management;

- Attitude to strategic thinking and data analysis;

- Ability to work in teams and to collaborate with multidisciplinary professional groups.

Bonus skills:

- Basic knowledge and familiarity of Google Ads and Social Media Analytics tools;

- Google Analytics certifications;

- Language certifications.

**Location**: Rome

**Mashfrog Group is an equal opportunities employer (L. 903/77 and L. 125/91).