Content Strategy Manager Lazio

Content Strategy Manager
Roma
Lazio, Lazio

The team working at The Tour Guy is creating a user ecosystem that revolutionizes how travelers connect with destinations.

We genuinely believe in the record of humanity and how learning about our cultures (good and bad) can improve us as individuals and bring us closer as a group.

We achieve that through thoughtful and well-constructed travel and powerful content.

Every aspect of human history can and should be interesting—it's our fault when it's not.

The Candidate: We're looking for someone who can enhance our online guidebook content while translating it into emails and scripts for YouTube and Reels.

The goal is to keep our message on brand and tell interesting stories.

This role involves developing and managing strategic roadmaps for content creation and collaborating with local experts and subject matter authorities to produce content in our preferred format.

We're looking for someone with managerial experience and native-level English.

This position is "office-at-home".

Desired Experience Travel e-com experience a plus!

3+ years working in web & e-commerce 2+ years in email marketing 2+ years in social media Past experience managing a high-traffic, high-converting blog for e-commerce

Desired Skills

Fluency in English at an almost native level Has used WordPress as a CMS system Experience with Klaviyo or CRM is a plus Strong comprehension of URL composition Excellent grammar and understanding of AP format

Copywriting Strategy & Management:

Expertise in distilling complex ideas into concise, impactful UI text.

Proven ability to identify and enhance high-quality copy.

Adherence to a structured copywriting strategy to ensure consistency across content.

Strategic Roadmapping for Content Creation (Traffic):

Demonstrated skill in crafting strategic roadmaps for content creation to maximize search traffic and drive engagement to the e-commerce platform.

In-depth understanding of SEO principles and content marketing strategies.

Data-driven approach to optimizing content and implementing improvements.

Design Improvements

Experience collaborating with designers to refine and elevate content templates.

Creative vision for enhancing templates to improve overall user experience.

Team Management:

Proficiency in managing content workflows for writers and freelancers.

Expertise in editing and refining content to align with brand templates and ensure a cohesive user experience.