Corporate Communications Manager, Italy Bardi

Corporate Communications Manager, Italy
Bardi
Emilia Romagna, Bardi

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.

In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.

In 2021, the company reported approximately $22 billion in annual sales, 69, 000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World's Most Admired Companies.

Our values are the driving force behind everything we do.

Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence.

Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

**The team you will be a part of**:

The Communications General team works on internal and external communications projects, including web site and intranet creation, management of media, public relations and press releases.

Assists with the implementation of a strategic communications program to help build brand image.

**This role in summary**:

Reporting to the Corporate Communications, CSR and Reputation director EMEA, this role designs and executes reputation and external communications strategy, overseeing communications to the media both at national and local communities, ensuring the company protects and promotes its reputation in a proper, coordinated, and consistent manner across multiple channels and stakeholders, in alignment with Whirlpool's narrative, values, mission.

**Your responsibilities will include**:

- Establish regular communication programs involving Market and Manufacturing topics with media representatives both at national and local levels

- Develop and drive implementation of strategic corporate communication plans involving the whole presence of Whirlpool in Italy, including executive messaging to tell a consistent, compelling and differentiated story, centered around Whirlpool's vision and elevate Whirlpool's reputation across Italy

- Cultivate and enhance collaborative working relationships with media and ONG representatives, in collaboration with CSR and Sustainability communications

- Lead the execution for communication tactics in case of crisis events at national and local level, supporting the development of crisis communications strategy in alignment with business

- Lead on content generation and flow management of news to the media (traditional and social media), supervising the development and dissemination of corporate contents such as corporate presentation, press releases and press kits, videos, etc.

- Lead the development of press and media toolkits for Country representatives

- Evaluate, prioritize and activate external event opportunities in a coordinated and consistent calendar at both National and EMEA level

- Prepare summaries of media activities for senior management

- Act as a liaison for external consultants and provide support for crisis management and drive community relations

- Enable the right level of cooperation among functions

**Minimum requirements**:

- 7+ years' experience in similar roles

- Excellent relationship building skills

- Experience in change management, creation and development of communications strategies at national and local level

- Ability to deal with press and media at national and local level (with focus on community relations)

- Managing of external consultants and media agencies

- Ability to work with cross-functional teams to reach common goals

- Analytical, organizational, and decision-making skills.

- Business acumen - An understanding of business priorities, challenges, and direction to drive change through effective communications and desired outcomes through a robust strategy.

- Leadership, influencing, and consultative skills - Ability to demonstrate credibility and diplomacy when managing key stakeholders at various levels both internal/external.

- Adapt quickly to a changing environment and manage multiple priorities and stakeholders.

- Accountability - Ability to demonstrate ownership, both individual and shared, to achieve results.

**What we offer**:

- Work in a well structured and consolidated team.

- International environment and global career opportunities.

- Opportunity to have a great impact on company development.

- Great team spirit and atmosphere.

- Agile working.

#LI-Hybrid

Connect with us and learn more about Whirlpool Corporation

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At Whirlpool Corporation, we value and celebrate diversity.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination