Country Director Of Sales & Marketing Firenze

Country Director Of Sales & Marketing
Firenze
Toscana, Firenze

Company Description: The Pullman Kinshasa Grand Hotel is a 5-star hotel located in the heart of Kinshasa's business district, offering a magnificent view of the Congo River.

Our hotel combines modern comfort, quality services, and a strategic location to provide an exceptional stay for our guests.

Job Summary: Reporting to the on-property General Managers with a dotted line to Sub Saharan Commercial Director, the role provides strategic guidance to establish and drive all sales, marketing, communications, promotional and product development programs, targeted toward existing and new markets, with full accountability for achievement of annual revenue budget.

Key Interactions: Internally: General ManagersRegional Commercial DirectorCluster Sales, Marketing, Digital and Revenue leadersExternally: Industry StakeholdersHotel Owners & Owner representativesQualifications: Knowledge and Experience: Minimum of five years' experience in a similar role in the luxury hotel industryPreviously a Director of Sales and Marketing in a large hotel & resortsPrior team leadership experience is a must. Experience in the African hospitality market is a plus. Strong understanding of Sales, Marketing, Distribution, Revenue and Loyalty concepts. Strong understanding of market influences and impacts on supply and demand. Fluent in written and spoken English (other languages desirable). Competencies: High attention to detail in a fast-paced environment. Strong presentation, negotiating and influencing skills. Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems. Flexible, able to embrace and respond to change effectively. A coaching leadership style. Developed emotional intelligence for effective communication and relationship management. Ability to work independently with strong initiative in a dynamic environment. Self-motivated and enthusiastic. Sales Responsibilities: Develop and implement annual commercial plan to achieve annual business objectives. Be responsible for overseeing commercial strategies for the hotels, managing the asset by connecting strategy and business processes. Lead, manage and monitor all day-to-day sales and marketing & digital activities. Lead the preparation of regular business reports including monthly reports, annual goals and targets, sales and marketing budget, forecasts and other reports as required. Produce hotels' Annual Multi-Year Commercial Strategy Plan, in partnership with on-property GMs and regional support. Monitor achievement objectives and goals and take appropriate action to correct shortfalls. Manage and drive all key business segments for the properties in close collaboration with Revenue Management. Manage key and niche accounts across the main segments and execute account plans to key clients. Execute and attend client events, trade shows and sales missions. Drive and leverage the Accor Regional and Global Sales Office (GSO) network to achieve budgeted goals. Understand and contribute to overall revenue management initiatives and strategies. Assist teams to ensure all relevant regional and corporate SMDL opportunities are maximized. PR & Coms Responsibilities: Establish and maintain relationships with industry influencers and key strategic partners. Marketing & Digital Responsibilities: Oversee on-property marketing and communications activities ensuring brand quality. Oversee and evaluate market research and adjust marketing strategy. Work in conjunction with Brand e-Commerce teams to build & establish hotel B2B marketing, digital marketing, social media, public relations and communications channels. Leadership: Define the optimal organizational chart, job scope and resources deployment. Develop a sales learning culture through a mandatory defined sales training modules. Be the leader for driving the Commercial Excellence Scorecard. Develop and establish an experienced and successful team. Ensure that all policies and procedures as well as company standards are in place and functioning effectively. Ensure consistent use of tools to drive consistency across the region.

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