Cpw Nestlé - Shopper Marketing Specialist Bardi

Cpw Nestlé - Shopper Marketing Specialist
Bardi
Emilia Romagna, Bardi

Position Snapshot

- Nestlé in Italy, Milan headquarter (Assago)

- Permanent contract

- Business Bachelor's Degree or equivalent

- Approximately 3 years of experience in Trade Marketing, Marketing or Sell-out Specialist roles

- Proficiency in Italian and English is required.

**Position Summary

Drive the Omnichannel Category Strategy on the local market based on local shoppers' profiles for Cereals and Bars.

Develop effective and compelling storytelling in-line with channel picture of success.

Lead the improvement of prefect in-store execution through the constant connection with One team.

**A day in the life of the Shopper Marketing Specialist**:

- Develop shopper initiatives in order to attract and convert more shoppers to the category through a clear shopper comprehension

- Tailor the European Picture of Success to the needs and requirements of the Market

- Gather insights to improve category understanding and to take correct actions on category and customers

- Build solid trade stories to engage internal and external stakeholders by enhancing the strengths vs the competition

- Develop pop materials to engage the shopper and increase sell out in Retail & Out of Retail

- Define for each channel the right on-shelf and off-shelf display guidelines

- Monitor the main sell-out execution KPIs: price, promo, distribution and extra display

- Be the point of contact for the Commercial Development Team budget and ROI evaluation for main activities

- Responsible for relationship and communication with sell-out team

- Responsible for Tailor made activation with POS development.

**What will make you successful?

- Effective communication skills

- Demonstrated high level project management skills

- Strong mental agility and curiosity with ability to adapt to different contexts

- Resilience and flexibility with well developed focus result and problem solving approach

- Successful team worker.