Creative Director Caserta

Creative Director
Caserta
Campania, Caserta

Visio Digital is a digital agency offering the full-scope of digital marketing services: digital advertising, web and e-commerce development, SEO, UX/UI, brand identity, and more.

We partner with the industry's leading platforms (Meta, Google, Shopify, TikTok, Klaviyo, & Amazon, to name a few) and leverage the power of data analysis to boost reach and visibility, transform leads into customers, and ultimately scale e-commerce results for our global clients.

We are so confident in our strategies and our decade of experience that we have embraced the revenue share model - we only earn if our clients do, too.

To continue driving our mission forward, we are looking for a Creative Director (Growth) to join our team.

WHAT WE WOULD LIKE YOU TO TAKE CARE OF Performance-Oriented Content Creation : Develop content designed to maximize reach, meet the algorithmic requirements of next-gen platforms, and engage target audiences.

Conceptualize and produce content that drives traffic, leads, and conversions without compromising creativity.

Alignment with the Marketing Funnel : Using an integrated strategic approach, create content for all stages of the funnel, from discovery (TOFU) to consideration (MOFU) to conversion (BOFU).

Platform-Specific Optimization : Design content optimized for digital platforms like Facebook/Instagram Ads, TikTok, YouTube, Google Ads, and others, considering each channel's unique characteristics.

Analyze campaign data and iterate quickly to enhance performance continually.

Team and Creative Resource Management : Coordinate the creative team (designers, copywriters, video makers, etc. )

to ensure content aligns with performance goals.

Collaborate with marketing and paid advertising departments to align creative strategies with business objectives.

Optimization for ROI and Measurable Results : Ensure content is focused on delivering tangible results, such as conversions, leads, or sales, with an emphasis on KPIs and improving ROAS.

Support media and marketing teams in maximizing campaign efficiency.

WHAT WE WISH YOU'D BRING WITH A degree in a relevant field such as Design, Fine Arts, Marketing, or Communication.

At least 5 years of experience as a Creative Director or in a similar role.

In-depth understanding of branding, advertising, and marketing concepts.

Excellent leadership, communication, and project management skills.

Deep understanding of the specific dynamics of digital platforms.

Proficiency in creative software such as Adobe Creative Suite, Sketch, etc.

and the usage of social media such as Meta, TikTok, and Instagram.

Strong problem-solving skills and the ability to think critically about user needs and design solutions.

Ability to work independently and as part of a team in a collaborative and dynamic environment.

Excellent communication skills in written and spoken Italian and English (business proficient).

WHAT WE WOULD LIKE TO OFFER YOU Join an innovative team during an exciting phase of growth: be part of a true Made in Italy success story; Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program; Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact; Contract & Compensation: in line with the candidate's experience.

Portfolio of Benefits - pick what you like!

You'll be working in a hybrid setup, when on-site from our innovative office in the heart of Caserta; Plenty of Team Events & Office Snacks; State-of-the-art hardware and software to make the magic happen!

D, E&I STATEMENT At Visio Digital Partner, we celebrate diversity and view it as an opportunity for growth and enrichment.

In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics.

Our selection processes are based on professional experience, attitude, and the talent of each candidate.

ESG STATEMENT We are committed to minimising our environmental impact and promoting positive social change.

Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint.

At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond.

Find out more on our website.

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