Creative Marketing Lead Milano

Creative Marketing Lead
Milano
Lombardia, Milano

We are looking for a Creative Marketing Lead to join our Marketing Team at Whatwapp. This role plays a key part in our player-centric strategy, ensuring sustainable player growth through innovative creative execution. As a Creative Marketing Lead, you will lead the development and execution of innovative UA creatives to attract and engage potential players. You will work closely with the marketing team to develop a wide range of materials, from video ads to store marketing assets in the Apple App Store and Google Play Store, ensuring a strong brand presence across all marketing materials. You will measure the performance of new creatives, identify top-performing concepts, and provide data-driven analysis of each experiment. While working primarily with the User Acquisition and Creative Marketing Team, your influence will extend across multiple departments. Your quests will be to: Creative Strategy & Execution: Develop and execute UA creative strategies that resonate with our target audience, working with internal teams and creative partners to produce 2D animated videos and static assets for user acquisition campaigns. Project Management: Oversee multiple creative projects from concept to delivery, ensuring high-quality execution and timely completion while maintaining a keen attention to detail. Performance Optimization: Analyze the performance of creative assets, conduct A/B testing, and provide actionable insights to refine and improve creative quality and results in collaboration with performance marketing teams. Team Management: Oversee creative production pipeline by leading brainstorming sessions, sharing creative performance insights, and providing feedback to the creative team. Platform Optimization: Ensure all creative content aligns with platform-specific guidelines and advertising standards. ASO: Optimize app store pages (Apple and Google Play) by crafting awesome assets and conducting A/B tests to drive high conversion rates and maintain a visually appealing brand presence across all platforms. Cross-Functional Collaboration: Work seamlessly with art, performance marketing, and product teams to align on creative strategies and objectives, while providing constructive feedback to both internal and external teams. Industry Trends & Innovation: Stay on top of industry trends and competitor strategies, using insights to push creative boundaries and explore new ways to market to our target audience. Process Improvement: Stay ahead of industry trends and competitor strategies through thorough market research. Continuously identify opportunities to streamline workflows and enhance creative processes for maximum impact. To start playing, you will need: Demonstrated ability as a Senior Marketing Artist, with experience leading a team or a big project in the mobile gaming industry. Strong knowledge and experience working with Adobe Cloud Suite: Adobe After Effects, Premiere, Photoshop, and Illustrator. Strong sense of creativity and a passion for graphic excellence. Knowledge of mobile gaming KPIs. Ability to effectively communicate creative choices to diverse stakeholders. Strong sense of ownership and ability to optimize workflows for efficiency. Strong analytical and organizational skills. Immense appetite for learning and a passion for mobile entertainment/gaming. Strong portfolio showcasing your best 2D artwork, including UA videos and promotional assets. To boost your game, it's nice to have: Can manage multiple projects simultaneously and prioritize effectively. Have a proven track record of elevating user acquisition (UA) creatives. Are proactive and continuously seek out opportunities for improvement and innovation. Skilled in analyzing data and interpreting it to inform creative decisions. Strong communication skills, both verbal and written. Can articulate and provide constructive, creative feedback effectively. Bring a creative mindset with a strategic approach to problem-solving and innovation. A passion for gaming and a deep understanding of the mobile gaming landscape. Capacity to adapt to new tools such as AI Image Generators. The type of player you are: Passionate about technology and processes. Strives to identify and solve problems. Able to propose new solutions. Team player to help others level up. Shares and seeks knowledge. Critical thinker. Our company values: Use critical thinking: don't assume, validate your gut feeling Take ownership and make it happen Love what you do and have fun doing it Work on the problem, not just the symptoms Don't overcomplicate it, keep it simple and effective Share ideas to reduce bias and improve results Power-ups to have more fun Smart Working policy An innovative, dynamic, and friendly work environment in which you will have the opportunity to grow personally and professionally, thanks to our amazing team. Amazing HQ office in the center of Milan (M2 – Stazione Garibaldi). English courses provided by a native teacher (related to your English level). Monthly Product/Design/Marketing/Tech panels to be aligned with all departments' results. Amazing workstation with the latest MacBook Pro and a Display Screen (Whatever makes you work better is welcome). A top-notch contract proposal. Ticket restaurant when working from the office. Free Coffee & Beer; once a month pizza lunch together. Internal Team Building events. Relax Area with Sofa, Foosball Table, and Board Games. J-18808-Ljbffr