Crm & Clienteling Coordinator Milano

Crm & Clienteling Coordinator
Milano
Lombardia, Milano

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products depicting the vibrant and elegant essence of Italian sophistication.

We strive to preserve and perpetuate the unique combination of all that we love about Italy – nature, culture, and art – the Italian " Arte di Vivere. " Drawing inspiration from its rich heritage, Acqua di Parma ties the highest quality materials to authentic craftsmanship to ensure a long-term transmission of values and sustainable practices. At Acqua di Parma, we are guided by our four core values: Trust, Agility, Team Spirit, and our eagerness to Dare.

We are a passionate and talented team of international professionals, who embody our culture of open-mindedness, originality, and diversity. MISSION & RESPONSIBILITIESAs part of the Global E- Business & CRM Team, the key responsibilities are:Create and manage Customer Journeys online & offline to maximize the conversion rate, traffic instore and brand awarenessCoordinate Direct Mailing for all Countries and all channelsDevelop CRM culture within the organization: data capturing, management, communicationImprove database quality: enrich and cleanCollaborate closely with IT departments on CRM projects including ClientelingDefine requirements clearly while prioritizing tasks effectively based on business needsWork alongside the Trade Team and Retail Excellence departments to roll out Store Events/Experiences.

In alignment with major CRM KPIs considered throughout planning stages while tracking the activities efficiently for performance analysisTake charge of Monitoring mechanisms for all CRM-related activities providing insights to support decision making processesMonitor CRM, e-CRM and digital data, campaign performances to identify new channels of contact and scout new business opportunitiesDetermine annual key clustered customers' strategy and support distribution with track recordManage VIP treatment and program: followed by ROIWork on improving customer segmentation, profiling and targetingREQUIREMENTSEconomical University Degree or BA in Communication, Marketing, International BusinessA strong CRM experience, preferably in the luxury businessAt least 4 years of CRM experience, preferably in the luxury businessExcellent knowledge of Salesforce Service Cloud and Salesforce Marketing CloudExcellent communication skills with an ability to summarize complex information for an executive audienceFluent in English, other languages are a plus. Candidates are invited to read the privacy policy pursuant to art.

13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: