Crm & Loyalty Specialist (Outsourced) Lazio

Crm & Loyalty Specialist (Outsourced)
Roma
Lazio, Lazio

Position Summary The resource will be supporting the CRM team managing owned channels campaigns: email, push notification, banners and in-app news.

Duties include relating with all the internal stakeholders, supporting briefing, managing external agencies, monitoring and assessing campaigns performance through appropriate KPIs, ensuring the respect of deadlines and objectives.

Role and Responsibilities Manage CRM and loyalty campaigns setup and send out; Coordinate agencies in charge of assets development and delivery; Find the correct target audience or segment for each communication; Support product Divisions and the eStore Teams to plan their communications on CRM owned channels; Spread a customer view and knowledge within the other functions, providing insights and data evidence of a correct CRM strategy.

Skills and Qualifications At least 3 years' experience in similar roles within a CRM or loyalty team or in a specialized agency BSc/MSc in Marketing or Media & Communication Excellent communication and project management skills (verbal, written and presentational) Fluent in English language Knowledge of CRM platforms Knowledge of segmentation rules and approaches Knowledge of loyalty program logic and processes Multitasking attitude, organizing and prioritizing skills, ability to work under pressure in a tough and dynamic context Ability to team work, flexibility and ability to adapt in a very fast changing environment We are an equal-opportunity employer and value diversity at our Company.

We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

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