Crm Analyst (Sostituzoine Di Maternità) Milano

Crm Analyst (Sostituzoine Di Maternità)
Milano
Lombardia, Milano

Established in Pennsylvania in 1830, we call ourselves the "Original Outdoor Clothing Company", having produced quality garments for outdoor enthusiasts for over 190 years. At Woolrich we continue the legacy of our heritage into our present and future by empowering life in the elements and bringing long lasting authenticity to new generations of consumers.

We now embrace an #OutdoorHeart style with a contemporary European design that speaks to the #UrbanSpirit, showing our customers that the test of all outdoor environments can be met with products built to last.

**Your role**:

As CRM Analyst you will be actively involved in maintenance of the basic departmental activities of the CRM team during the Global Head of CRM's leave. The objective is to ensure the department's main KPIs of retention, engagement and lifetime value across our Direct-To-Consumer channels remain stable, by ensuring all ongoing activities are executed. The role includes cross-functional work with other departments, from Marketing, Ecommerce, IT and Retail, down to the Store teams.

**Your day to day in the team**:

- Update the monthly suite of CRM reporting and share with relevant stakeholders in a timely manner (registration, NPS, loyalty, etc. )

- Update the customer purchase behavior and customer profile analysis and presentation at least once per season to support decision-making for future seasons

- Run explorative/spontaneous analyses to gain a better understanding of the client base or answer specific business questions, sharing results with the relevant stakeholders

- Provide ad-hoc reporting on KPIs and other indicators as per Management requests

- Closely monitor the proper functioning and performance of all automated workflows and campaigns based in Hubspot, working with relevant stakeholders (IT, GroupM, Ecommerce) to adjust/rectify potential issues as quickly as possible

- Monitor and maintain database health on a regular basis

- Follow NPS satisfaction survey process and results involving necessary stakeholders for issue resolution

- Support in implementation of new automated campaigns and customer journeys, in close partnership with the Content Team and GroupM

- Align with Content/Commercial/GroupM teams to plan/adjust E-Mail Marketing portion of 360° Marketing Calendar

- Monitor and report on performance of all outreach activities, whether ongoing or one-time

- Work with Social Media team on cross-fertilization opportunities and lead generation

**Your background and skillset**:

- Degree in Economics, Marketing or related

- 1 years' experience in a similar role with a focus both on online and offline marketing activities

- Data-driven mindset and analytical abilities

- Strong adaptability and hands on approach

- Strong communication skills and ability to work cross - department with different stakeholders

- Skilled in use of Excel or other data visualization/reporting tools (ex. PowerBI)

- Strong level of English

LI-Hybrid