Crm Campaign Manager Based In Trieste Lazio

Crm Campaign Manager Based In Trieste
Roma
Lazio, Lazio

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**BAT is evolving at pace - truly like no other organisation.

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey!

**BAT ITALY IS LOOKING FOR A CRM Campaign Manager for our Innovation Hub from Trieste

**SENIORITY LEVEL**:Experienced professional

**FUNCTION**: Marketing

**SUB FUNCTION**:Marketing - Activation New Categories

**CITY & COUNTRY**:Trieste, Italy

**ROLE POSITIONING AND OBJECTIVES

British American Tobacco Italy is looking for a passionate, highly motivated CRM Campaign Manager with a positive and can-do attitude, to join our Marketing department, based in Trieste.

This position will help technically implement CRM strategies through campaign activities and tactics designed to support business goals, including increased funnel conversion and customer acquisition.

The CRM technical executive is responsible for optimizing marketing automation system to ensure our multi-channel communications effectively deliver content to appropriate target audiences through a variety of channels.

This position's primary responsibility is to leverage marketing technology (SFMC) to help drive commercial impact and digital marketing capabilities and pilots in the Growth Hub while driving excellence in campaign execution.

**Reports to**:Salesforce Marketing Cloud Architect

**Geographic Scope**:Region/DRBU/EMRegion/DRBU/EM

**WHAT YOU WILL BE ACCOUNTABLE FOR

**Growth Hub Responsibilities**:

- Reporting into the Architect, helping to define the consumer journeys and templates at a central level to build a unified approach and translate market demands into technical requirements/activations

- Creation of CRM Communication framework including playbooks for Markets (EM) in region

- Creation of CRM KPIs and Optimisation framework aligning with data analyst

- Proof of concept to other tech streams/core capabilities to work to toward 1:1 Customer Journey

- Help define RACI, WOW, processes with EM and Area CRM manager

- Develop market capabilities and assess market maturity

**Pilot responsibilities**:

- Lead the pilot execution roadmap and planning in line with the Growth Hub

- Work with end markets to scope and define campaign briefs that drive commercial impact

- Create and deploy technical campaign activities across the region relating to pilots

- Audience Analysis & Segmentation

- Campaign Execution & Optimisation - aligning with data analyst

- CAN THIS BE YOUR FUTURE ROLE?

**CAN THIS BE YOUR FUTURE ROLE?

- You are a proficient user of English

- You have technical understanding of CRM systems and API integrations

- **ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

- 4 years of proven experience in a Salesforce marketing Cloud

- Strong CRM process and campaign setup knowledge from other FMCG brands preferred

- Business Acumen / Strategy understanding as the ability to understand BAT's broader business and corporate objectives to help drive commercial value

- Test and Learn approach with experience with omnichannel approach to help drive/improve our interactions with consumers to drive business results

Strong aspiration to transform and capability to inspire the partners to achieve the stretch targets

- Analytical skills, passion to solve challenges

- Developed project management skills with high self-organization and reliability

**BENEFICIAL

- Previous experience on working with agencies

- Strong English language skills, second European language is very advantageous

**WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow.

This is what drives our people and our passion for innovation.

**See what is possible for you at BAT.

-

Global Top Employer with 53, 000 BAT people across more than 180 markets**:

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Brands sold in over 200 markets, made in 44 factories in 42 countries**:

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Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations**:

- **Diversity leader** in the Financial Times and International Women's Day Best Practice winner

- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

**Come bring your difference!

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