Crm Intern
Milan
The _CRM Intern_ will perform various functions, including analysing customer data to provide support for sales and marketing efforts, providing useful insight on the effectiveness of marketing campaigns; and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty and drive consumption.
**Responsibilities**:
- Deliver customer insights and make recommendations by performing data analyses and post activity evaluations.
- Responsible for identifying different customer profiles, and carrying out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation.
- Responsible for identifying key trends and factors influencing customer behavior, like consumption and brand loyalty.
- Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship.
- Provide support for local, regional and international CRM projects as applicable in the organization.
- Provide timely and accurate monthly reporting of KPI.
- Responsible for optimizing and measuring social media campaigns.
**Profile**:
- Bachelor's Degree in related fields of study.
- Strong analytical and interpretive skills with the ability to distil copious amounts of data (qualitative, quantitative, secondary etc. )
into an insightful story with actionable recommendations.
- Passionate about moving from data and insight to action and impact with a sense of urgency.
- Executive presence when presenting to key partners across the organization.
- Highly collaborative and demonstrated ability to work closely across both marketing and cross-functional teams.
At Capri, we are all responsible for creating a diverse and inclusive workplace.
We try to inspire change and growth within each other and believe success is a result that comes from our differences.
Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
M/D/F/V
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