Crm Lead trieste

Crm Lead
Trieste
Friuli Venezia Giulia, trieste

ACCOUNTABILITIES:

- Set up and lead a new CRM function designed to support our European Markets

- Champion and deliver Personalised Marketing, helping to achieve an uplift in customer revenue, satisfaction, and retention

- Develop and recommend impactful CRM projects, prioritising programmes based on consumer, capability & commercial objectives

- Work closely with other channel leads to ensure a consistent customer journey and timely delivery of joint strategies and projects

- Lead capability advancing projects inc. end-to-end Personalisation campaign delivery and the testing & roll-out of new Salesforce enhancements

- Drive process optimisation for the Salesforce Enhancement workstream

- Act as the CRM senior point of contact

- Provide regular updates on the team's outputs and performance to the Lead and senior stakeholders.

You'll be accountable for the team meeting their soft and hard KPIs

- Align with other CRM initiatives happening across the global organisation

- Lead on innovation and nextgen thinking for CRM

- Manage a team of managers, offering support in the day-to-day and their career development

- Recruit amazing talent and build a high performing team

- Evolve processes to ensure efficient ways of working to maximise team output

- Contribute to the inclusive company culture where people are recognised for their contribution

ESSENTIAL:

- Digital Marketing with a focus on CRM

- Hands-on experience and good working understanding of CRM tools, including Salesforce Marketing Cloud

- Proven experience leading and growing a high performing and consumer focused CRM team within an ecommerce environment

- Able to liaise and influence key senior stakeholders

- The versatility and willingness to learn new technologies on the job

- An ability to work as part of a team, managing multiple projects and stakeholders at the same time

- Strong English language skills