Crm Manager - Active Cosmetics Division Milano

Crm Manager - Active Cosmetics Division
Milano
Lombardia, Milano

As a **CRM Manager** for the Active Cosmetics divisions, you will be working closely with cross-functional and CDO team on building, developing and executing a winning CRM&Data strategy.

The focus will be multi-channel, and will concretely create programs, roadmaps, and consumer relation strategies focusing on loyalty, retention marketing, and predictive analytics.

**Main responsibilities

- Lead the division 1P data strategy.

- Define the brand's CRM strategy articulated across all stages of a customer life-cycle (eg: welcome, nurturing, loyalty, retention, re-activation) in order to increase CLV (LTV) and ensure personalized interactions with customers through activations that will bring value to our clients and to the Division.

- Be in charge of the brand omnichannel CRM strategy and insights from all touchpoints and structure a CRM strategy and its roadmap on a business case basis to ensure efficient use of resources.

- Identify KPIs & Dashboards to track and optimize marketing strategies.

- Analyze and extracts strategic and actionable insights from the consumer (as well as CRM campaign data), to be used as the backbone for the CRM strategy.

**Platform Management

- Ensure customer journey experience and consistency between platforms to achieve a seamless experience and maximize the click-to-sale rate.

- Optimize omnichannel data acquisition and data quality in line with regulations and best practices

- Manage multiple data sources to drive data acquisition and activation.

- Collaborate with international teams on localization, UAT, launch, and roll-out.

- Consolidate and shares with key stakeholders all the insights & learnings of the different sources of data that will enrich other departments such as marketing and sales to shape the added value proposal of the division.

**Skills And Requirements

- Minimum 5 years of experience in CRM Projects with a focus on innovation and full accountability on the data strategy.

Advanced Analytical & Data Management skills.

- Project Management skills with a focus on prioritizing, budgeting e forecasting.

- Ability to adapt to changing environment and anticipate digital trends.

- IT skills (knowledge of BI tools is advantageous).

- People management skills.

- Results-driven, business acumen, and ability to find and develop the right synergy between brands and customers' goals.

- Action-oriented, entrepreneurial, and with a constant drive for results.

- Excellent communication skills - ease in establishing networks and developing the right match between our brands and our customers' goals.

- Fluent in Italian and English.

**About us

At L'Oréal Active Cosmetics, our mission is to help everyone in their quest for healthy and beautiful skin.

The Active Cosmetics Division is the world leader in dermocosmetics, with international skincare brands recommended by health care professionals and distributed in healthcare outlets worldwide, including, pharmacies, drugstores, medi-spa and e-retailers.

Our brand portfolio is composed of 6 brands originating from France and the USA.

The brands offer a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin: from dermatological and esthetics skincare to natural solutions and from the most accessible ranges to the most premium ones.

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