Crm Specialist Milano

Crm Specialist
Milano
Lombardia, Milano

We are currently seeking a **dynamic individual with a strong analytical mindset to join our team as CRM Specialist**.

This role offers an exciting **opportunity to make a direct impact on our customer engagement and retention strategies**.

**What you'll do**:

- ** Campaign Management**: Develop, execute, and optimize CRM campaigns aimed at improving customer engagement, retention, and lifetime value.

Manage end-to-end campaign processes, including audience segmentation, testing, and analysis.

- ** Data Analysis Reporting**: Analyze customer data to identify patterns, trends, and opportunities for growth.

Track CRM performance metrics, report on campaign results, and provide insights to improve future strategies.

- ** Customer Segmentation**: Use CRM data to build and refine customer segments, ensuring the right messages are delivered to the right customers at the right time.

- ** Customer Journey Mapping**: Collaborate with cross-functional teams to map out customer journeys and implement touchpoints across various stages of the customer lifecycle.

- ** System Administration**: Maintain and optimize CRM tools and integrations, troubleshoot technical issues, and ensure data accuracy within the system.

- ** Cross-functional Collaboration**: Work closely with teams across the organization to align CRM efforts with overall business and marketing goals.

**What we're looking for**:

- Degree in Business, Economics, Marketing, Statistics, Engineering or similar;

- Previous experience with one of the main ESPs (Salesforce Marketing Cloud, MAPP, Emarsys, Adobe Campaigns, . . . ) is a plus;

- Passion for digital analytics and customer experience analysis, with knowledge and usage of Google Analytics;

- Knowledge of HTML is a strong plus;

- Ability to handle multiple projects and priorities simultaneously;

- Willingness to engage effectively across the business and with third parties;

- Ability to thrive in a challenging, fast-paced and dynamic working environment;

- Fluency in English required; knowledge of second language (especially Italian) is a plus.

**What we offer**:

- Competitive compensation package (compared to your professional background);

- Benefits: monthly lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers;

- Learning Development Programs: continuous learning experience with TLG University and LinkedIn Learning Partnership;

- Be part of the young (30 on avg. )

and international (+30 nationalities) _#TLGpeople_ group and work in a dynamic and fast-moving environment.

We hire for potential, and we reward based on impact.

We think big, move fast, and never stop learning.

In our dynamic, fast-moving environment, opportunities for growth are limitless.