Cro & Digital Analytics Senior Consultant
Job Description: We are looking for a Digital Analytics & CRO Senior Consultant to be employed in our analytics team.
Key Responsibilities: Customer Journey analysis adopting data analytics tools (Google Analytics and Adobe Analytics).
Qualitative analysis using Hotjar, Clarity, Contentsquare, LuckyOrange analyzing scroll map, session recording, and heatmap reporting.
Developing testing ideas, A/B tests, and multivariable tests.
Providing input for pitches.
Developing and sharing knowledge of Conversion Rate Optimization.
Leading meetings with clients and conveying complex findings to non-technical stakeholders.
Exhibiting excellent presentation skills.
Qualifications: Experience of at least 3-5 years in the fields of conversion rate optimization and web digital data analytics.
Preferably a degree in Technical-Computer Science, Engineering, Internet Sciences, Statistics, Marketing, Mathematics, Physical Sciences or similar.
Strong knowledge of the main visual analytics platforms (Hotjar, Clarity, Contentsquare, LuckyOrange and more).
Strong knowledge of A/B testing and other testing methodologies (VWO, AB Tasty, Omniconvert, Adobe Target or others).
Good knowledge of Google Analytics and/or other analytics platforms.
Familiarity with Google Tag Manager is nice to have.
Basic skills in using Google Presentation (or PowerPoint) and Google Sheets (or Excel).
Excellent knowledge of the Italian language.
Good knowledge of the English language.
Additional Information: We work with highly motivated people who support and enrich each other.
We live the possibilities of the digital world through home office, meaning you can work anywhere with flexible (annual) working hours.
We also value face-to-face exchanges - coffee or tea, biscuits or fruit are all welcomed on board and shared throughout our offices.
If you ever feel the need to take a break from the digital world, we love to get hands-on together and use pens, paper, and whiteboards for brainstorming sessions.
Need to clear your head?
Hit the foosball table, PlayStation, massage bench, or yoga mat.
For networking and (brain) food, we offer regular exchange formats, like meetings, tech labs, and more.
Not enough?
We are full believers in education and support training, whether it be internally or externally.
We support you.
If you feel inspired by us, we'll probably be inspired by you.
Join us now and apply online to make sure we match each other's expectations.
We value diversity and are committed to creating an inclusive environment.
We welcome all qualified candidates - regardless of your gender or background.
Please indicate your salary expectations and possible entry date.
We look forward to hearing from you!
Location: Milan
Brand: Merkle
Time Type: Full time
Contract Type: Permanent
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