Customer Campaign Expert Bardi

Customer Campaign Expert
Bardi
Emilia Romagna, Bardi

The Customer Campaign Expert is included as a Customer Journey Expert in the Customer Interaction tribe within the ING Agile organization and collaborates with other experts to achieve the objectives of the Campaign squad.

The main focus of the Customer Campaign Expert is to manage the various aspects of the campaigns: channel definition, target selection, definition of promotional mechanisms, response analysis, and organization of communication materials. Key to this role is a deep knowledge of campaign dynamics, response analysis, and insights drawn from previous commercial actions to apply them to future campaigns. The candidate must possess a strong passion for analytics, attention to detail and quality, while maintaining an overall vision, along with the ability to collect feedback from different departments at various levels. A customer-centric vision, strong problem-solving skills, and the ability to drive the achievement of business objectives while working collaboratively with the main areas of the bank are essential.

Key Responsibilities: Ensure excellent execution of campaigns, including organization and prioritization: manage campaign activities planned for the bank's products, execute target generation activities, monitor communication, analyze response and costs (if applicable), present results, and ensure high-quality implementation. Manage the contact strategy by proactively addressing overlaps, optimizing campaigns, and managing contact pressure on customers. Develop and maintain periodic reporting and response analysis within agreed timeframes, ensuring a high level of quality and comparability between campaigns. Conduct ad hoc analysis or manage requests from different departments, ensuring high quality and providing concrete insights and recommendations to guide commercial and communication proposals. Provide clear and precise requirements relating to needed data structure for analysis/campaign purposes. Educational Qualifications: Strong analytical background. Degree in Economics, Finance, Statistics, Engineering, or Mathematics. Technical, Language and other specialized skills: Knowledge of SAS or SQL programming language. Knowledge of Campaign Management tools. Knowledge of CRM and marketing campaigns. Knowledge of market CMS (Content Management Systems) is preferable. Understanding of databases and data warehouses. Excellent knowledge of the Office package (especially Excel and PowerPoint). Good knowledge of English (writing, reading, and speaking). Strong analytical skills, passion for data, rigor in analysis, precision, and scrupulousness in data management. Stress management: ability to manage high workloads and differing viewpoints from various areas of the bank. Accountability and proactivity: responsible for assigned activities and their timely delivery, with the ability to propose innovative approaches in analysis/activities. Work Experience: At least 2 years of experience in a similar role. Preferred background from multinationals within CRM, Customer Intelligence, or Campaign Management teams. Working Conditions: Permanent

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