Customer Experience & Multichannel Associate Lazio

Customer Experience & Multichannel Associate
Roma
Lazio, Lazio

About Allergan Aesthetics

JOB SUMMARY:_

- The Customer Experience & Multichannel Associate Manager is responsible for the following key areas:_

- _Defines HCP customer strategy and informs how our brands are marketed with our core target group of providers.

This role interacts with other related functions and processes (ISM, BTS, IBE, Finance, Medical, GCD, Legal, Compliance) creating appropriate strategy, tools & resources to cascade. _

- _Takes a cross portfolio view and co creates with International Brand Leads, Allergan Medical Institute, Intl Business Excellence Team to _coordinate the Allergan Value proposition to HCPs.

_Define, consult, and organize how the entire portfolio comes to life with customers. _

- _Ensure _**_coordinated development of omnichannel capabilities (planning, content & deployment)_**_ in International and Country teams.

Provide overall _**_leadership of the HCP omnichannel strategy through outside in thinking. _**:

- _Provides overall leadership of the HCP Customer omnichannel, coordinating and aligning the efforts to address needs identified in Strategic Brand plans.

Builds _**_tools and marketing capability to embed omnichannel in brand tactical plans, _**_collaborates with IBE, Allergan Data Labs & Finance to develop core KPIs.

- **_Other key areas of focus:_

- _Identify non brand market value drives for HCP customers to foster the Allergan Value Proposition_

- _Create learning resources to support omnichannel capability development

- _Collaborate with BTS function to deliver solution to deliver on customer (HCP) strategy and experience_

- _Build tools and capability to embed omnichannel in brand tactical plans_

- _Collaborate with IBE, ADL Digital & Finance to develop core KPIs_

- _Coordinate development of portfolio strategic & tactical plans_

- _Execute prioritised HCP-focused portfolio marketing tactics_

- _Brings brand strategy to life for customers through use of platforms such as Sales Force Marketing Cloud_

**Qualifications**_

Education and Experience_

- _Bachelor's Degree in Business, Marketing or related field_

- _Experience understanding omnichannel sales and marketing environments which include a F2F component_

- _Experience in contributing to brand strategy and tactical planning in a cross-functional team environment, including strategy formulation, competitive and customer analysis, and tactical program development_

- _Excellent teamwork skills with proven ability to collaborate across multiple disciplines to ensure success and ability to influence cross-functional teams without formal authority_

- _Ability to manage and drive multiple simultaneous initiatives with impeccable attention to detail and demonstrated ownership over an initiative's success_

- _Success in executing CRM campaigns using SalesForce Marketing Cloud or equivalent_

- _Experience navigating complex communication environments with active push and pull omnichannel sales and marketing strategies driving successful, growing customer relationships through digital channels that move them along an adoption ladder. _

- _Track record of driving success in B2B eCommerce platforms, from customer acquisition to overall sales growth_

**_Essential Skills and Competencies (includes Licenses, Credentials)_

- _Excellent analytical skills & ability to interpret data to drive business performance (e. g.

Measuring success of individual campaigns and their contribution to business performance)_

- _Comfort in a rapidly changing environment with competing and shifting priorities_

- _Existing (or ability to develop quickly) knowledge on the forefront of key trends for digital brand strategy, ecommerce, search, online advertising, mobile and social, HCP marketing_

- _Understanding of SAP & SalesForce Commerce Cloud preferred_

- _Understanding and ideally experience with B2B and loyalty programmes that align with commercial policy in a regulated pharma or medical device environment_

- _Fluent in English_

**Travel

Yes, 25 % of the Time

**Job Type

Experienced

**Schedule

Full-time

**Job Level Code

IC

**About AbbVie

**Equal Employment Opportunity