Customer Marketing Activation Manager Milano

Customer Marketing Activation Manager
Milano
Lombardia, Milano

Customer Marketing Activation Manager

Tork is a brand of the Essity Group, which offers hygiene products to professionals through generalist or specialized (B2B) distributors: from restaurants to healthcare establishments, including offices, schools and industries.

Among other things, we sell dispensers, hand towels, toilet paper, soaps, napkins, wiping paper reels and non-woven cleaning cloths.

Tork is a committed partner in more than 110 countries, driving innovation for more than half a century.

Sustainable development and digitalization are at the heart of our strategy, which is why we have also developed two innovative and pioneering services: a hand towel recycling service that helps limit the carbon footprint of customers, Tork PaperCircle® and a data-driven cleaning service, Tork Vision Cleaning®.

Thanks to its expertise in hygiene and its functional range, Tork has become a leader in the professional hygiene market.

About the Role

Looking for a new challenge to take your marketing career to the next level?

Are you motivated and driven, and do you strive to continually develop your skills?

Do you want to join a company with innovation and sustainability at the forefront of our strategy?

We are looking for someone to join us at Essity as Customer Marketing Activation Manager to help drive success with strategic customers in Italy.

This role is responsible for recommending, executing, and evaluating omnichannel activities for selected top customers in Italy.

Alongside local Sales and eCommerce teams, you will execute online and offline activities with distributor partners with the ultimate objective to achieve Joint Business Plans goals while helping build equity for the Tork brand.

What You Will Do- Recommend and activate omnichannel customer marketing plans

- _, _including offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support- Building Tork brand Equity with distributors through delivering Tork brand presence at trade shows and exhibitions in collaboration with Segment and Sales teams- Support the launching of product innovations and Segment/Brand campaigns following business unit strategy- Secure deep understanding of the major components of the Tork Brand equity and become the advocate among sales force and distribution- Establish Tork's digital shelf presence on distributor's webshop(s), utilizing content and content sharing capabilities via our Tork dealer interface; continuously monitoring, analysing, and improving content integrity and accuracy in partnership with the distributor- Provide support with budget management (inc. spend tracking), and campaign analytics (incl.

campaign optimization and performance reporting)- Manage local marketing agencies to secure development of customised content- In conjunction with Sales, make recommendations to optimise customer's product mix ensuring a robust marketing ROI, follow-up with corrective actions- Be an active voice in the Region South-West Marketing team to strengthen our differentiated omnichannel approach - sharing content / best practices / learnings across the region to support local teams- Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers

Who You Are

If you are passionate about delivering on strategic marketing plans in collaboration with commercial colleagues and are driven by innovation in products across multiple B2B segments, then this could be just for you.

This is a full-time permanent opportunity reporting to the Customer Marketing Manager.

We have a hybrid working model; your primary place of work will be our office in Legnano (MI) with the ability to work from home two days per week.

Key to success is having an enthusiastic approach to work with a strong sense of urgency and an open-minded approach.

You will be a self-starter who is keen to activate and implement local strategies whilst also ensuring full delivery.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace.

We're always looking for ways to improve our products and ourselves.

You will be highly customer focused, ideally having gained this from working within the B2B marketing environment, or strong B2C experience.

If you have market sector experience working with distributers that's even better, but not essential.

You will be a confident and credible presenter with excellent communication skills used to meeting and developing relationships with people across all levels of business including senior management.

With extensive France travel required as part of the development of customer relationships you will also be required to travel 2-3 times per year within Europe.

EDUCATION:

- University degree- Education / certification in online marketing, search, and related courses highly preferred

EXPERIENCE