Customer Marketing Senior Specialist Mass Market, Milano Milano

Customer Marketing Senior Specialist Mass Market, Milano
Milano
Lombardia, Milano

Customer Marketing Senior Specialist Mass Market, Milano Client: Haleon Location: Milano Job Category: Other EU work permit required: Yes Job Reference: 3b53250f8bf3 Job Views: 11 Posted: 22. 01. 2025 Expiry Date: 08. 03. 2025 Job Description: Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. Care to join us? About the role We are looking for a Customer Marketing Senior Specialist Mass Market who can develop new commercial opportunities within this channel. Key responsibilities Developing and sustaining long term strategies with OC brands in Mass Market customers Creating commercial guidelines for Oral Care brands (price, promotion, pop materials) Developing and executing the Trade Marketing Plan in line with Sales and Marketing objectives Improving brand results through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities Managing the Trade Marketing budget Responsible for client plans development in collaboration with sales managers Leading and implementing channel-specific marketing strategies and plans for assigned clients/retailers Meeting clients to set the Trade Marketing Plan and monitoring performances Conceptualizing and executing trade promotions and rolling out impactful in-store execution in collaboration with marketing and sales teams Monitoring competition and industry trends to identify opportunities for growth Overseeing and monitoring performance of brand recognition metrics (ex. MS Value, Folder share, promotional activity ROI) Stakeholder management across different functions (marketing, sales, supply chain, customer service) Qualifications and skills 3-5 years' experience in Mass Market channel and in trade marketing roles Experience in working with retailers and wholesalers/distributors Experience in working on core business drivers (assortment, stock, layout, pricing, promotion) Experience in Consumers Path of purchase dynamics Strong analytical skills and comfortable dealing with numerical data Easily engaging with the customers, peers and building trustful relationship Effective communication skills (developed listening skills/ ability to explain, train and coach) Category Management guidelines knowledge Good financial acumen allowing to present business benefits Details orientation Understand qualitative research techniques and methods Good storyteller who can show the vision and benefits Ability to work in fast paced environment Ability to work with the data Well organized and disciplined Proactive in problem solving Team management Preferred Young talent who has 5-7 years of experience working with the Mass Market channel in Trade Marketing roles with also Sales experience. Person who enjoys interacting with the customers and learning from interactions with different people. Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. J-18808-Ljbffr