D2C Ecommerce Sales Manager
At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
All about the role:
At Electrolux, we are on a journey to provide our consumers with a simply outstanding experience across our business areas and through all channels. This role supports the evolving routes to market through our D2C E-Commerce.
In this role, your mission will be to manage commercially the online shops for Italy with the main objective to grow online sales for all our product categories, making sure we drive profitable growth.
You will report to Head of D2C Commercial Area South.
What you'll do:
Drive and coordinate the ranging and pricing activities for all categories together with local stakeholders and central D2C e-commerce team
Represent D2C E-commerce in the local Commercial Triangle and ensure a continues development across all commercial aspects and channel dimensions
Understand market trends and adjust selling approaches accordingly, in close collaboration with central team
Review and actively drive promotion / activation activities and planning both short/mid and longer term for Italian market, that are aligned with the sales strategy and other Electrolux channel activities and communication
Understand the mechanisms around SEO, SEM, email, display ads and social media to drive site traffic and generate demand
Feed in forecasts volumes to Demand Planning
Provide reports on weekly and monthly bases, including analyses on performance e. g. follow up on KPIs like conversion rates, traffic per channel, results from campaigns etc. and provide analyses that explain current KPI trends and suggested corrective actions
Collaborate with central and local sales, marketing, supply chain and product line teams to maximize the impact for the Italian markets in the direct channel
Who you are:
Previous solid experience in leading D2C (direct to consumer) business and/or e-commerce/online sales (business, marketing, category and product management)
Solid general understanding of a typical ecommerce environment as well as understanding SEO/SEM and other mechanisms that drive traffic will be considered as a strong plus
Fluent in English and Italian
Solid working knowledge of typical Microsoft Office tools
Proven analytical skills, strong intellectual curiosity and agility, as well as result-orientation and business acumen
Strong communication skills and solid stakeholders' management. You are comfortable with working in a large corporation environment, within a matrix organization and dealing with many stakeholders
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