Data & Performance Marketing Bardi

Data & Performance Marketing
Bardi
Emilia Romagna, Bardi

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**What we are looking for

**We are looking for a data geek, with experience in digital media focused on performance marketing and capable to derive a strategy from data.

**If you want to join the #1 Food & Beverage company in the world, you will have the chance to contribute our company digital & data success of Nestlé in Italy.

- **You will oversee the deploy, execution and reporting of the Nestlé Italy data strategy, agreed with the Media Manager and the eBusiness Manager**:

- **You will work across categories, having the chance to simultaneously learn and understand many different businesses and brands (coffee, petfood, beverages, confectionery, etc)**:

- **You will be part of the Corporate Communication team, a cross-business function that manages media, corporate communication, consumer engagement, market intelligence, innovation beyond the core and other across-categories responsibilities

**In your role you will work on the following areas**:

**Data strategy & Execution

- **Ensure the effectiveness of our data collection and related media activations, to increase performances against business or brand objectives**:

- **Keep a collaborative and effective relationship with the media agency to ensure a flawless execution of the strategy, with a focus on campaign implementation, tracking and optimization**:

- **Contribute and collaborate to media and ebusiness teams to ensure 1st party data activation into digital media campaigns**:

- **Scout and sustain 2° party and 3° party data partnership**:

- **In charge of the Data Management Platform (DMP), from data collection to segmentation**:

- **Sustain and contribute to our test & learn agenda for the cookieless scenario**:

- **Local SPOC for global projects as dashboards development and BPI tools and monitoring

**Reporting

- **Execute and lead the reporting streams, to track digital & media investments**:

- **Provide actionable business actions and recommendations coming from insights, to enhance the communication strategies

**eCommerce Advertising

- **Improve the media strategy and execution on Amazon (budget, audience, keywords ).

**:

- **Campaign live measurement of performances to optimize costs and effectiveness, and oversee the media agency daily work**:

- **Sharing of best practices and learnings across categories

**Position Requirements

- **Solid Experience (3 to 5 years) in Programmatic & Performance marketing, whether from advertiser side or agency side or publisher side**:

- **You are a master in analyzing data coming from media investments and derive a strategy to increase business performances**:

- **You fully understand the programmatic environment: DSP, SSP, Adserver, and all Adtechs**:

- **Experience in Analytics platforms (GA 360, Meta Ads Manager, etc)**:

- **A degree in marketing, media or communication**:

- **Fluent in Italian and English

**Preferrable skills - you will have more chance to be employed if

- **You have a proven track record of campaign live optimization**:

- **You have experience in working on ecommerce media buying (eg.

Amazon Sponsored Search, Sponsored brand, etc)**:

- **You have already worked on global projects or international clients - in the position, you will required to work with both local and global teams (80% local / 20% global)

**What will make you successful**:

- **Love for data, digital, performances, staying updated with trends**:

- **Proven Improvement of the effectiveness of our performance marketing campaigns**:

- **Excellent collaboration skills: you will have a pivotal role between media, ebusiness, marketing and agency team;**:

- **Ability to prioritize and manage stress: many businesses, many goals, many SPOCs.

You will be required to set priorities and make choices**:

- **Affinity to work in an international context: you will be required to work with global teams to implement global guidelines**:

- **Love for details: in this position, a wrong click might determine a big issue with media spend

**We are Nestlé.

We are the **_Good food, Good life _**company.

**_Good food, Good life _**is our promise, it is a daily commitment.

It is only thanks to our people that **we can make a difference and realize this belief: we call them **_Good People _**.

**At Nestlé, we believe that **recognition, inclusion and valorization of diversity **can make us grow both as individuals and as a company.

This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels.

We believe **diversity is a winning factor **and we always encourage our people to share ideas and collaborate.

**Here at Nestlé you will also be able to be part of the **Emotional Communities **, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to free