Data/Research & Insights Analyst Italy Milano

Data/Research & Insights Analyst Italy
Milano
Lombardia, Milano

SAMY Alliance is a digital marketing company specializing in advocacy marketing, influencer marketing, and content production. Founded in 2013 and headquartered in Madrid, SAMY Alliance operates in over 55 markets with offices in 18 countries and employs more than 500 people. The company focuses on providing integrated marketing solutions through research, data analytics, social media, digital content, and public relations. They work with prominent brands such as Danone, L'Oréal, Disney, Unilever, and Nestlé.

RequirementsMission

We are seeking a Data/Research & Insights Analyst to join our dynamic team. This role is critical in leveraging data to drive actionable insights, shaping innovative strategies, and optimizing campaign performance. The ideal candidate is analytical, curious, and skilled at uncovering trends that guide creative and strategic decision-making.

Data Analysis & Insights: Translate large volumes of data into concise, impactful insights.

Analyze metrics to evaluate campaign performance, identifying trends and areas for optimization.

Develop and maintain benchmarks to measure success against industry standards and competitors.

Use social listening tools (e. g. , Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to monitor consumer conversations, market trends, and competitor activity.

Conduct research to support account management and strategic planning teams with trend reports and market analysis.

Stay informed about the latest innovations and industry developments to guide strategy.

Reporting:

Prepare quarterly performance reports focused on brand performance, category trends, and competitive analysis.

Collaborate with cross-functional teams to create actionable recommendations that inform content creation, campaign messaging, and budget optimization.

Skills & Qualifications:Required Skills: 2 years of experience overall

Ability to translate complex datasets into meaningful insights and impactful reports.

Strong attention to detail and problem-solving abilities.

Highly collaborative with excellent communication and teamwork skills.

Proactive, curious, and innovative mindset.

Languages: Italian native, English full working proficiency (written and verbal)Experience: Proven experience in using social listening tools and analyzing data for marketing strategies (minimum 2-3 years).

Expertise in query setup, keyword selection, and crafting data-driven reports tailored to specific brand strategies.

Familiarity with digital marketing trends, social media platforms, and influencer marketing metrics.

Have work permit in Italy and live in Milan A dynamic and collaborative work environment.

Opportunities for professional growth and skill development.

Competitive salary and benefits package.

A chance to work with global brands and make a meaningful impact on their strategies.

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