Digital & Analytics Manager, Mico26 - Olympic & Paralympic Games Milano

Digital & Analytics Manager, Mico26 - Olympic & Paralympic Games
Milano
Lombardia, Milano

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion.

From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals.

The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories.

On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences.

The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet.

Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

Implement tracking and measurement tools to capture relevant data from across the Sales, Marketing and Product operations.

Analyse data to evaluate performance, identify trends, establish improvement opportunities, and formulate strategic recommendations.

Leverage expertise in OESP media metrics, audience insights and sales funnels alongside in-house product knowledge to drive deeper market-alignment and improved marketing performance in key territories.

Build reporting dashboards to distill and present contextually relevant information for a range of Marketing and Leadership needs, including strategic decision making, sales performance monitoring and media mix evaluation.

Present reports, findings and recommendations adapted to a range of audiences within the company and its Olympic partner organisations.

You Have These:

- Strong experience (3 years+) in media analytics and reporting.

- Hands on experience in implementing, customizing and utilising tracking, data capture and reporting tools, including native 3rd party platform tools.

GA4 and Tag Manager are a must.

- Experience driving global consistency and reporting on omnichannel marketing performance.

- Rich understanding of diversity of performance / tracking data available across owned, earned, shared, and paid touchpoints, sales, and product as inputs for analytics.

- Comfortable articulating learnings across markets that feed into actionable enhancements to drive future Audience planning and targeting.

- Prior experience working in across multiple geographies within a blended ecommerce/direct sales environment.

- Presently resides and/or is willing to relocate to Milan, Italy.

We'd Love If You Also Have These:

Prior experience working with the following tools:

- Salesforce/Pardot

- Looker Studio

- Snowflake

- Amplitude

How we work:

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business.

To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week.

We see immeasurable value internally and throughout the core of the businesses we support.

Endeavor unites and brings people together in our love of sport, culture, and entertainment.

We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do.

As a global company that drives culture, we strive to reflect the world's diverse voices.