Digital & Communication Manager Milano

Digital & Communication Manager
Milano
Lombardia, Milano

Qui sommes-nous ?

The Pierre Fabre Group, of the Pierre Fabre Foundation, is a global company with a unique position: the alliance of pharmaceutical and dermocosmetic expertise.

- A pharmaceutical group with a strong positioning: medical and natural

- The second largest dermocosmetic laboratory in the world

- The second largest French private pharmaceutical group

- Market leader in France for products sold without a prescription in pharmacies.

Votre mission

Develop, implement, track and optimize Digital and Communication action plans for Pierre Fabre Italia in order to promote the visibility of the brands (Eau Thermale Avène, Klorane, Ducray, A-Derma, Réne Furterer), through an omnichannel approach.

Collaborate with the MMs for the definition and declination of the media strategy (on and off) of the brands in order to increase sell-out.

Drive the Group to the success, through a clear vision on media investment and a concrete approach on the business.

Qui êtes-vous ?

- Develop, implement, track and optimize the digital, communication and digital PR action plans for our brands, respecting budget and deadline.

- Manage the brand websites and social pages to increase our online presence, the engagement and optimizing user experience.

- Responsible for online media planning in order to accelerate the brands notoriety and the sell-out, offline media planning in order to increase our visibility and notoriety.

- Monitor campaigns results in order to have a constant follow-up, competition analysis in order to map the most relevant trends and performance through report and analysis to optimize investment (ROI and KPI's).

- Great knowledge of the most important digital platforms (and the new ones).

- Collaborate with e-retail team for conversion activities on consumers.

- Contribute to stimulate innovative thinking, creativity and "out of the box" approach.

- Bring a concrete contribution to the business, through an analytical approach (measurements, ROI, sell-out impact).

- Guide the digital team through a new vision (but still in line with HQ), bringing a concrete contribution based on her/his previous (successful) experience.

- Synergize communication activities (in particular on the influencer side, rather than PR) with digital ones in the logic of concentrating and optimizing investments.

- Develop and maintain the relation with the relevant beauty editorials, most relevant influencers in line with the brand positioning and the brand objectives.

- Supervise press events, press trips, editorial tours (with agencies) and bloggers events or trips

- Create and manage (with the brand) special communication projects.

- Organize, manage and lead the team: define individual targets, organize resources to ensure optimum performance in terms of quality and deadlines, ensure skills development

- Motivate the department to support the growth of our brands with new ideas and innovation and transfer know-how

- Improve local visibility towards HQ demonstrating solid experience in media, especially in digital.

**Education**:

- 5/7 years of higher education (Business School, Marketing, Communication, Political sciences, Postgraduate qualification, MBA)

**Experience**:

- Digital native

- Extensive experience in media (on / off)> 8 YEARS

- Experience in managing teams

- Knowledge of the pharmaceutical/cosmetics environment

- Fluent English

Personal Skills:

- Strategic vision

- Creativity

- Team leadership

- Persuasion

- Ability to summarize

Results-oriented

- Nous sommes convaincus que la diversité est une source d'épanouissement, d'équilibre social et de complémentarité pour nos collaborateurs, nos offres sont donc ouvertes à toutes et tous sans restriction. _