Digital & Crm Specialist Lazio

Digital & Crm Specialist
Roma
Lazio, Lazio

Job Core Responsibilities

The digital & CRM specialist is accountable for the performance of the online campaigns and the CRM activities of the affiliate.

Description of Responsibilities

Main tasks include:

- Launch, structure and optimize the company Google Ads account

- Launch and optimize Social Media campaigns (with focus on Facebook)

- Track and analyse campaign performance to improve online efficiency

- Produce reports for management

- Support in identifying solutions and make recommendations to improve channel effectiveness

- Suggest and develop new campaigns across multiple digital channels

- Suggest and develop creative effective digital assets, also liaising with the agencies as well as internal brand team

- Build digital/CRM strategy for ANI brands and business cases to gain investments from internal stakeholders

- Champion and drive through necessary CRM & digital channels build ups and optimizations ensuring full buy in from all stakeholders in the business

- Suggest and optimize the eCommerce and website product pages

- Manage the relationships with media agencies

Knowledge and Experience

- 1-2 years of experience in a media agency (experience with FMCG or Consumer Health business are preferable but not necessary)

- Experience with Google Campaign Manager and Facebook Ads platform

- Experience in data analysis and reporting (confident in using Google Analytics)

- Google Ads certification (Search or Display) is strongly preferred

- Analytical and data driven mindset with the ability to translate data into commercially actionable plans

- Knowledge of Amazon Advertising is preferred but not required

- Excellent knowledge of Power Point and Excel

- Fluent in English

- Teamwork mindset