Digital & Media Manager
Job title:
_ Digital & Media Manager_
- _ Location: Milan_
- _ 40% Remote working and 20% of travel expected_
- _ Job type: Permanent, Full time. _
About the job
- At Sanofi Consumer Healthcare_
- , we have one shared mission - we work passionately, every day, to 'serve healthier, fuller lives' now and for the generations to come. _
- In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. _
- Everything we do is centered around people's interests - our consumers, our customers, healthcare professionals, and our employees - across the world. _
- We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu. _
- We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best. _
Our Team:
The Digital & Media Manager will be responsible for guaranteeing the full management of offline/online media budgets/campaigns, as a part of the Digital & Media Team.
The Digital & Media Team in Sanofi is responsible for all the media activities and the owned media management.
Main responsibilities:
- Contribution in local media strategies deployment according to business strategic needs
- Responsible for the development of optimized media plans to drive sales/market growth on all media, with particular focus on Tv and Digital
- Support the full funnel integrated approach to reach business goals
- Oversee campaigns and optimizing towards ROI goal
- Gain competitive insights and benchmark versus competition to promote innovation
- Ensure regular monitoring of media investments and performance and proper tracking set up and campaigns reviews to drive significant learnings and insights
- Partner closely with the media agency team in day to day business ensuring high quality deliverables and build strong relationship with media vendors
- Digital Champion:
- Design, planning and development of all the phases of Digital Marketing Strategy
- Planning of digital campaign mobile, video, display, native, SEM and social media
- Accelerate data driven decision making and support digital transformation to level up the business model to latest media and consumer trends
About you
- Long and relevant experience in media agencies or similar role - solid background in media management
- Project Management: simultaneously manage multiple projects with tight deadlines, ability to work in a fast paced environment with speed and flexibility and manage pressure
- Ability to prioritize: you will be required to set priorities and make choice
- Status quo challenger: being a leader in providing alternative ideas for the way company operates
- Strategic thinking: able to anticipate trends and to promote innovation taking calculated risks
- Quick to act, solution and results oriented
- Team Player mindset with excellent collaboration skills
- Curious and passionate about innovative media opportunities
- Communication skills: strong speaking and writing skills in English are essential
- Any experience in ecommerce media will be considered a plus
Pursue progress, discover extraordinary
LI-EUR
Better is out there.
Better medications, better outcomes, better science.
But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen.
So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our
ALL IN video
and check out our Diversity Equity and Inclusion actions at
!
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values.
We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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