Digital & Social Specialist Milano

Digital & Social Specialist
Milano
Lombardia, Milano

Digital & Social Specialist

At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenge.

Working here means being entrepreneurial, thinking big and teaming up to make impossible a reality.

As a global science-led biopharmaceutical company, everything we do comes back to improving the health of our patients worldwide.

We seek out new opportunities to do dynamic and significant work, and we encourage our people to continually foster new insights to find different ways of building ground-breaking medicines.

This is why, today, we have an unparalleled product portfolio in Oncology, Respiratory and Cardio-Renal Metabolic diseases.

**MAIN DUTIES AND RESPONSIBILITIES

Reporting to the Digital & Social Strategy Manager, as **Digital & Social Specialist** you'll be working with the Digital & Social Strategy team to design and create the right plan for our digital platforms, take advantage of streaming opportunities and develop strategies to improve our metrics.

You will lead the implementation, rollout and follow-up of projects within the AstraZeneca omnichannel strategy, collaborating with Brand teams, Omnichannel Strategists, IT, Insights, External Communication, Legal and Compliance for the development of new digital approaches towards patients and physicians.

The role broadly includes the following key components:

- Foresee and drive effective and innovative digital & social campaigns aligned with brands' strategic imperatives, using web and social channels;

- Outline web and digital marketing plans in an omnichannel perspective, both on the clinicians and on the patients side, starting from specific customers' needs and defining OKR for each digital initiative;

- Manage portals and social media channels, coordinating the cross functional team and external agencies;

- Collaborate in the strategic definition and implementation of digital patients activation projects, in collaboration with the cross functional team;

- Measure the efficiency and effectiveness of the digital channels used, starting from the definition of the OKRs and measuring the returns on investment based on KPIs and timelines.

Establish success metrics/goals and measure/analyse performance of digital projects;

- Identify new digital and social trends and new technologies that play a key role in the work and personal life of our customers;

- Integrate and analyse the various data collected during the campaigns, to improve from time to time;

- Manage all activities and account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation;

- Closely cooperates with the cross functional team and drive digital projects using an agile approach.

**ESSENTIAL REQUIREMENTS

- Educational background, preferably in the fields of Economics sciences, Digital Marketing or Communication

- At least +6 years digital marketing and customer engagement communications experience

- Demonstrable experience of delivering structured digital marketing strategies, SEO and technical website optimisation, online advertising analysis and evolution, social media management, analysis of results and KPIs

- Creative, innovative and positive thinker and communicator: able to find solutions in a complex context and able to prioritize the activities in relation to business needs

- Teamwork

- Analytic approach

- Strong communications skills

- Strong project management skills

- Fluent written and spoken English and Italian

**DESIRABLE REQUIREMENTS

- Knowledge of Adobe Suite (AEM Adobe Experience Manager, Analytics and Target)

- Familiar with agile methodology in order to manage new projects in sprint sessions

**Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.

We're opening new ways to work, pioneering cutting-edge methods and bringing unexpected teams together.

Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.

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