Digital & Trade Marketing Officer Torino

Digital & Trade Marketing Officer
Torino
Piemonte, Torino

Position**:

Italdesign is looking for a dynamic and enthusiastic Digital & Trade Marketing Officer who want to join the Sales Department.

The Digital & Trade Marketing Officer will guarantee the support to Business Development, proposing the Company services, by monitoring and exploring the market, becoming aware of it and translating this knowledge into the direct and assertive language of digital communication.

**Responsibilities

- Managing communication and promotion through the company website and social profiles, declining company competences in messages and communicating projects

- Collaboration with Corporate Communication in managing media on products and services

- Managing news on social media, definition and drafting of a bimonthly cross-channel editorial plan, strategic definition of advertising investments by channel and country

- Identification and managing the relationship with the web agency (together with the purchasing office)

- Managing the process of drafting texts, through the collection of information on the project to be communicated with direct contact with the Departments concerned, making interviews with the managers of the Unit, drafting of press releases in Italian and English, sending press material to the correct media contacts

- Supervision, evaluation, modification and approval of creative editorial proposals by the agency

- Periodic analysis of analytics on individual channels

- Management the budget planning for Digital Communication and spending with reference to the expected outputs

- Scouting of the Customers evolutionary strategy to anticipate needs and scouting of the competitors market strategy

- Developing specific markets and saling of their services worldwide referring to the different BU (Industrial Design, Design, Engineering, Pre-series Center)

- Managing the information and data exchange inside the project

**Requirements**:

**Key requirements

- Ability to intercept and understand the corporate communication/promotion needs

- Ability to write promotional announcements for brands, companies and products and creativity and vivacity in proposing contents

- Knowledge of multimedia writing and promotion technologies and knowledge of all types of tools and databases of all usable media

- Ability to critically analyze the contents to be communicated

- Ability in the strategic selection of materials and in the choice of the most appropriate media, in relation to the target to be reached and the purpose of the message to be transmitted

- At least 3-4 year's experience in Strategic, Product Marketing or Digital Communication

**Preferential requirements

- Knowledge in automotive market development and proven ability in understand its trends and transfer them into possible and profitable business for the Company

- Organization knowledge: waterfall, scrum, agile approach

- Knowledge of Photoshop or other graphics and videomaking tools

- Strategic orientation

- Initiative

- Decision-making and assertive approach

- Customer orientation

**Other information**:

- **Education**: Digital Communication/Economics/Marketing degree or equivalent

- ** Language skills**: Fluent knowledge of written and spoken Italian and English are required.

Knowledge of German would be appreciated

- ** Workplace**: Moncalieri (TO) and availability to travel.

- ** Benefit**: continuous training (technical, soft and languages skills), company canteen, health insurance, car leasing program, smart working, flexible benefits, good work-life balance

- Italdesign is committed to create an inclusive, diverse and safe workplace, and we are proud to be an equal opportunity employer (L. 903/77). _