Digital Acquisition Executive Lazio

Digital Acquisition Executive
Roma
Lazio, Lazio

You Lead the Way. We've Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you'll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.

Find your place in marketing on #TeamAmex.

**How will you make an impact in this role? **:

This role sits within the Italy Interactive Team, which is responsible for managing digital channels to acquire new Card Members and shaping a seamless, ever-evolving online customer experience.

This position is a fantastic opportunity to expand digital marketing skills and drive tangible growth for the business.

In this role, the resource will be responsible for the definition and execution of Interactive Internal Acquisition strategy, using Cardmember Base to drive revenues growth through upgrade, cross sell and additional cards acquisition campaigns.

**Key responsibilities**:

- Play a pivotal role in defining the end-to-end Interactive Internal Acquisition strategy, including the development of an effective offer strategy and respective communication plan (defining the relevant touchpoints and messages).

- Be responsible for the execution of the strategy, by setting up the offers and collaborating with external agencies to build acquisition campaigns, as well as managing the requirements collection and approval process fulfilment with internal partners.

- Build and improve an effective customer journey, including the set-up, update and optimization of digital touchpoints.

- Collaborate with external vendors and other internal teams on new projects, aimed at uplifting the existing acquisition platform.

- Build a close relationship with other teams (e. g. New Accounts) to both supervise and optimize current processes as well as developing new projects for localizing standard methodologies from other markets.

- Define and monitor the main acquisition funnel critical metrics to analyze results and make recommendations on next activities and opportunities.

**Qualifications**:

- 3+ years of marketing experience.

- Proficient in Italian and in English.

- Proficient in using Excel and Power Point.

- Project management and organizational skills including attention to detail, balancing multiple priorities, managing timelines, driving flawless execution.

- Have a "can do" attitude towards problem solving and demonstrated ability to work well with new opportunities.

- Strong communication, collaboration and team playing skills

- Analytic abilities, able to work with data to generate valuable insights.

- Results oriented attitude.

- Knowledge of Adobe, Google Analytics and Content Management System tools is a plus.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

- Competitive base salaries

- Bonus incentives

- Support for financial-well-being and retirement

- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

- Generous paid parental leave policies (depending on your location)

- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

- Free and confidential counseling support through our Healthy Minds program

- Career development and training opportunities