Digital Analyst - Dtc Milano

Digital Analyst - Dtc
Milano
Lombardia, Milano

Would you like to be part of the development of a major global player in mountain sports?

- Founded in the French Alps, Rossignol has been inspiring the mountain experience since 1907.

We continue our heritage through the development of our ski, mountain bike, outdoor equipment and têxtile ranges.

Our ambition is to be the benchmark for mountain sports in both summer and winter. _

**At the heart of the Group's head office, in an international environment, we are looking for a Digital Analyst Direct-to-Consumer!

Join our great adventure and let's create together the most beautiful outdoor experiences in all seasons!

**The role**:

The Rossignol Direct-to-Consumer team are seeking a talented Digital Analyst to help inform decision-making processes, sales forecasting, target setting and performance monitoring across our eCommerce and Retail departments.

Reporting directly to the Vice-President DTC, you will cover a pivotal role in promoting a data-driven and results-oriented approach to strategic planning and tactical execution across DTC functions, supporting optimization of sales channels and business growth through data analysis and insights.

Working closely with eCommerce trading and web merch teams, retail teams, merchandising teams, performance marketing, digital product teams, and financial control, you will support the DTC department to continuously improve commercial planning and forecast accuracy.

You will generate and transform dashboards and data reports into actionable insights, advocating for a data-driven and customer-centric approach to action planning.

We believe the value of an analyst's work is measured by the richness of the insights she or he is able to produce, rather than the volume of data.

As such we're seeking a sharp-minded and naturally inquisitive individual who is relentlessly driven to identify underlying trends and patterns behind KPI variations, well-versed in data storytelling and able to paint a qualified picture from an array of metrics.

**You will be responsible for**:

- **Data Analysis** - Analyze website traffic, user behavior, retail KPI's, and merchandising data to identify trends, patterns, and areas of opportunity for the Rossignol group's Retail and eCommerce operations.

- **Reporting and Insights** - Construct and maintain dashboards, data reports, and monthly business reviews, providing data-driven insights to inform strategic and tactical action plans.

- **Performance Monitoring** - Assess key performance indicators for eCommerce and Retail operations, such as conversion rate, average order value, customer lifetime value, and customer acquisition cost, to monitor performance of commercial operations and digital marketing campaigns.

- **Sales forecasting and commercial calendars** - improve accuracy of eCommerce and Retail sales forecasting through commercial simulations and rolling forecasts.

- **Customer Journey Analysis** - Adopt a data-driven approach to assessing quality of the customer journey through monitoring of key KPI's across digital and physical touchpoints, in support of Digital Product and eCommerce teams.

- **Continuous Improvement** - Identify and promote industry best practices and emerging trends in digital analytics to ensure continuous improvement of data analysis and insights generation.

Support and advocacy for promoting a data-driven, insights-led, and results-oriented approach to Retail and eCommerce in Rossignol.

- A/B testing support - Support the Digital Product team with assessment of A/B testing campaigns through the analysis of multivariate test results

**Your profile**:

- 5+ years of experience in digital analytics, web analytics, business analysis, retail analytics, or related roles, with direct eCommerce experience (fashion & apparel)

- Bachelor's degree or equivalent in Business, Economics, Statistics, Marketing, or related fields

- Expert knowledge of web analytics tools such as Google Analytics and Adobe Analytics

- Proficient in construction of dashboards and data reports through reporting tools such as Power BI, Tableau, Data Studio, or similar

- Solid understanding of digital marketing practices

- Understanding of user experience practices and customer journey analysis

- Excellent communication skills

- English language proficiency, preferably with knowledge of Italian

- Passion for outdoor sports and mountain experiences is a big plus!

**Joining the Group and its Rossignol brands also means**:

- **Continuing your career growth **thanks to managers who care about the well-being and skills development of their teams, through innovative projects.

- **Committing to cultural diversity**, gender equality, and supporting the employment of disabled workers within our company.

- **Being proud to work for a responsible company** committed to sustainability.

- **Enjoying attractive prices on our brand**, meal vouchers and much more.