Digital Analytics & Cro Consultant Milano

Digital Analytics & Cro Consultant
Milano
Lombardia, Milano

GroupM is looking for a skilled Digital Analytics & CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.

**Requirements**:

- Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.

- Ability to independently draft detailed requirements/implementation documents.

- Clear and proper communication of technical activities to developers.

- Knowledge of UX/UI principles and best practices.

- Daily use of Adobe Analytics and Adobe Target.

- Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.

- Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange ).

- Daily use of tools for experimentation and personalization (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert )

- Understanding and ability to explain basic concepts of inferential and Bayesian statistics.

- Hands-on experience with Javascript, HTML, CSS.

- Fluent English language skills, both spoken and written.

- Fluent Italian language skills, both spoken and written.

**About you

- A clear inclination for continuous learning.

- Great attention to detail.

- Creative problem-solving and thinking outside the box.

- Effective time management with the ability to balance competing priorities.

- Strong presentation abilities and a commitment to providing excellent customer service. Strong organizational abilities.

**Considered as a plus

- Experience with niche digital analytics tools (Piwik Pro, Piano Analytics. . . )

- Experience with data visualization tools (Looker Studio, Tableau, Power BI )

- Experience with Data Analysis in Python or R.

- Experience with a Consent Management Platform and/or with common technical privacy issues.

**Location

WPP Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.

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