Digital Analytics Consultant
Objective and Scope of the Role GroupM is looking for a skilled Digital Analytics Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
Requirements Proficiency in developing and conveying tagging strategies in simple terms. Ability to independently draft detailed requirements/implementation documents. Clear communication of technical tagging strategies to developers. Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis. Experience with dataLayers in web/app environments. Experience with data analysis techniques in Excel. Fluent English language skills, both spoken and written. Fluent Italian language skills, both spoken and written. About you A clear inclination for continuous learning. Great attention to detail. Creative problem-solving and thinking outside the box. Effective time management with the ability to balance competing priorities. Strong presentation abilities and a commitment to providing excellent customer service. Strong organizational abilities. Considered as a plus Experience with niche digital analytics tools (Piwik Pro, Piano Analytics. . . ) Hands-on experience with JavaScript, HTML, CSS. Experience with Adobe Analytics or Adobe Launch. Experience with Conversion Rate Optimization projects and tools. Experience with data visualization tools (Looker Studio, Tableau, Power BI…) Experience with data analysis in Python or R. Experience with Google BigQuery and/or SQL language. Experience with a Consent Management Platform and/or with common technical privacy issues. We encourage applications from individuals with diverse backgrounds and experiences. While the above skills are valued, we are open to candidates who bring a unique blend of talents and perspectives to our team.
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