Digital Analytics Specialist Napoli

Digital Analytics Specialist
Napoli
Campania, Napoli

As a Digital Analytics Specialist you will support the Company on their data-driven strategy and the team in the creation of reports, dashboards, complex analysis and optimization roadmap.

- Bachelor's in Data Analytics, Digital, Business Administration, Marketing or min 5 years of related experience in an e-business-/digital environment.

- Advanced Excel and PowerPoint skills.

- Strong skills in Google Analytics and Google Ads a must.

- Fluent in English (written and spoken), any other language is a plus.

- Experience with Instagram, Facebook and TikTok.

- Implement media tags in TMS a plus.

- Knowledge of Emplifi is a plus.

- Implement tracking into marketing campaigns to ensure accurate tracking and reporting is a plus.

- Intellectual curiosity combined with a problem-solving mind-set and attention to detail.

- Innovative, team player, multi-tasking and organized.

- Measure channel performance with a strong focus on social campaigns paid and unpaid.

- Pull multiple sources of data to create actionable reporting and optimization roadmap.

- Liaise with media and social teams to ensure their campaigns drive optimal ecommerce performance.

- Identify data sources with related platforms, audit their set-up and propose optimizations.

- Liaise with the digital team and analytics manager to define all relevant events to track.

- Work with IT to maximize dashboards automation and deploy efficient monitoring solutions.

- Assist on the design of the architecture of KPIs to follow social activities vs other channels.

- Ensure digital data is democratized across the company animating workshops and creating guides.

- Take part of tasks forces to boost MSC Cruises content-/ecommerce performance.

- Work with IT to secure data quality and create JIRA tickets to report analytics issues and follow-up on this. VISA REQUIREMENTS (if any)

- Right to work in Italy. Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean.

Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf.

MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide.

As a result of a euro 6. 5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia.

The fleet's average age is 7 years, the youngest in the industry.

In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships.

As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year.

MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude.

MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship.

In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.